THE BEAUTY OF PERFORMANCE

LIVE

Serial Number

99362634

Owner

ESTEE LAUDER INC.

Attorney

Stacey Foltz Stark

First Use Date

Sep 30, 2024

Filing Date

Aug 28, 2025

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THE BEAUTY OF PERFORMANCE Trademark

Serial Number: 99362634 • Registration: 8269895

THE BEAUTY OF PERFORMANCE is a trademark filed by ESTEE LAUDER INC. on August 28, 2025. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

ESTEE LAUDER INC. (1,044 trademarks)

NEW YORK, NY 10022

Entity Type: 03

Legal Representation

Attorney of Record

Stacey Foltz Stark

289 trademarks filed View all →

Correspondence Address

Stacey Foltz Stark Trademark Department

110 E. 59th St., 11th Floor

New York, NY 10022

United States

Trademark Details

Filing Date

August 28, 2025

Registration Date

May 26, 2026

First Use Anywhere

September 30, 2024

First Use in Commerce

September 30, 2024

Published for Opposition

October 21, 2025

Goods & Services

Non-medicated skin care preparations; Cosmetics; Fragrances for personal use

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026 NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026 NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

May 26, 2026 R.PR

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Apr 30, 2026 ETOP

EXTENSION OF TIME TO OPPOSE RECEIVED

Nov 14, 2025 ETOF

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 21, 2025 NPUB

PUBLISHED FOR OPPOSITION

Oct 21, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 15, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 23, 2025 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 23, 2025 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 23, 2025 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 23, 2025 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 18, 2025 GNRN

NON-FINAL ACTION E-MAILED

Sep 18, 2025 GNRT

NON-FINAL ACTION WRITTEN

Sep 18, 2025 CNRT

ASSIGNED TO EXAMINER

Sep 18, 2025 DOCK

APPLICATION FILING RECEIPT MAILED

Aug 28, 2025 MAFR

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 28, 2025 NWOS

NEW APPLICATION ENTERED

Aug 28, 2025 NWAP

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