Serial Number
88473644
Owner
The Trade Desk, Inc.Attorney
Mark A. JansenFirst Use Date
Sep 23, 2019
Filing Date
Jun 14, 2019
MEDIA FOR HUMANKIND Trademark
Serial Number: 88473644 • Registration: 6646846
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Mark A. Jansen Fenwick & West LLP
801 California Street
Mountain View, CA 94041
UNITED STATES
Trademark Details
Filing Date
June 14, 2019
Registration Date
February 15, 2022
First Use Anywhere
September 23, 2019
First Use in Commerce
September 23, 2019
Published for Opposition
January 21, 2020
Goods & Services
Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes; marketing services
Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior
