Serial Number
97470152
Owner
THE TRADE DESK, INC.Attorney
Mark A. JansenFirst Use Date
Feb 15, 2022
Filing Date
Jun 22, 2022
OPENPATH Trademark
Serial Number: 97470152 • Registration: 7292913
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Mark A. Jansen FENWICK & WEST LLP
801 CALIFORNIA STREET
MOUNTAIN VIEW, CA 94041
UNITED STATES
Trademark Details
Filing Date
June 22, 2022
Registration Date
January 30, 2024
First Use Anywhere
February 15, 2022
First Use in Commerce
February 15, 2022
Published for Opposition
November 14, 2023
Goods & Services
Providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (Saas) featuring software for purchasing and tracking advertising space; software-as-a-service (Saas) featuring software for publishing advertisements online; software-as-a-service (Saas) featuring software for accessing online advertising inventory; software-as-a-service (Saas) featuring software for optimizing online advertising; software-as-a-service (Saas) featuring software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; none of the aforementioned services being provided via downloadable software, recorded software or computer application software for mobile phones
