MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.

LIVE

Serial Number

74502811

Owner

L'OREAL USA S/D, INC.

Attorney

Lisa M. Gigliotti

First Use Date

Mar 1, 1992

Filing Date

Mar 21, 1994

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MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE. Trademark

Serial Number: 74502811 • Registration: 1936468

MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE. is a trademark filed by L'OREAL USA S/D, INC. on March 21, 1994. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL USA S/D, INC. (2,031 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

L'Oreal USA Creative, Inc. (3,827 trademarks)

10 Hudson Yards
New York, NY 10001

Entity Type: 03

INTELLECTUAL PROPERTY HOLDING CO. (42 trademarks)

1105 N. MARKET STREET, SUITE 1300
WILMINGTON, DE 19801

Entity Type: 03

MAYBELLINE INTERMEDIATE CO. (39 trademarks)

1105 N. Market Street, Suite 1300
Wilmington, DE 19801

Entity Type: 03

Legal Representation

Attorney of Record

Lisa M. Gigliotti

4,952 trademarks filed View all →

Correspondence Address

LISA M. GIGLIOTTI L'OREAL USA S/D, INC.

10 Hudson Yards

NEW YORK, NY 10001

United States

Trademark Details

Filing Date

March 21, 1994

Registration Date

November 21, 1995

First Use Anywhere

March 1, 1992

First Use in Commerce

March 1, 1992

Published for Opposition

August 29, 1995

Goods & Services

cosmetics; namely, mascara, mascara remover, eyeliner, brow liner, eye shadow, cover stick, concealer, foundation, blush, loose powder, pressed powder, lip color, lip liner, lip gloss, and nail color [; and skin care products; ][ namely, eye cream, moisture lotions, and moisture creams ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 22, 2025 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Dec 22, 2025 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 22, 2025 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 22, 2025 APRE

TEAS SECTION 8 & 9 RECEIVED

Sep 16, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 21, 2024 REM2

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024 ASGN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 6, 2019 TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 7, 2016 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 7, 2016 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 6, 2016 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

Feb 2, 2015 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 2, 2015 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 2, 2015 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 31, 2015 APRE

TEAS SECTION 8 & 9 RECEIVED

Jan 16, 2015 E89R

CASE FILE IN TICRS

Jun 15, 2007 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 9, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 9, 2006 89AG

ASSIGNED TO PARALEGAL

Jun 9, 2006 PLGL

TEAS SECTION 8 & 9 RECEIVED

Oct 12, 2005 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 25, 2001 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jan 24, 2001 815F

REGISTERED-PRINCIPAL REGISTER

Nov 21, 1995 R.PR

PUBLISHED FOR OPPOSITION

Aug 29, 1995 PUBO

NOTICE OF PUBLICATION

Jul 28, 1995 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

May 5, 1995 CNSA

EXAMINER'S AMENDMENT MAILED

May 3, 1995 CNEA

LETTER OF SUSPENSION MAILED

Mar 31, 1995 CNSL

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 14, 1995 CRFA

NON-FINAL ACTION MAILED

Aug 17, 1994 CNRT

ASSIGNED TO EXAMINER

Aug 12, 1994 DOCK

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