MATRIX
DEAD

Serial Number

97261798

Owner

L'Oreal USA Creative, Inc.

Attorney

Lisa M. Gigliotti

Filing Date

Feb 10, 2022

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MATRIX Trademark

Serial Number: 97261798

MATRIX is a trademark filed by L'Oreal USA Creative, Inc. on February 10, 2022. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

L'Oreal USA Creative, Inc. (3,826 trademarks)

10 Hudson Yards
New York, NY 10001

Entity Type: 03

L'OREAL USA S/D, INC. (1,870 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

Trademark Details

Filing Date

February 10, 2022

Registration Date

Not Registered

Published for Opposition

April 4, 2023

Goods & Services

Providing an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual hair care preparations, hair styling preparations and hair coloring preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring hair care preparations, hair styling preparations and hair coloring preparations; Entertainment services in the nature of organizing, arranging, and hosting social entertainment events; Entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances; Entertainment services, namely, providing on-line, nondownloadable virtual hair care preparations, hair styling preparations and hair coloring preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual goods, namely, digital art and photographs for use in virtual environments crated for entertainment purposes; Providing online non-downloadable videos in the field of beauty; Providing online non-downloadable audio recordings in the field of beauty

Digital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to hair care preparations, hair styling preparations and hair coloring preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to hair care preparations, hair styling preparations and hair coloring preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring hair care preparations, hair styling preparations and hair coloring preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuring music and poetry authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and to limit access to content; Downloadable virtual goods, namely, computer programs featuring hair care preparations, hair styling preparations and hair coloring preparations for use online and in online virtual worlds; Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring hair care preparations, hair styling preparations and hair coloring preparations; Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; Near field communication tokens, namely, blank near field communication (NFC) tags; Near field communication tokens, namely, near field communication (NFC) tags for making mobile payments and providing advertising information; Near field communication tags for interacting with mobile applications to obtain information concerning hair care preparations, hair styling preparations and hair coloring preparations; Downloadable computer software for providing access to digital electronic content and experiences pertaining to hair care preparations, hair styling preparations and hair coloring preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to hair care preparations, hair styling preparations and hair coloring preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable virtual goods, namely, computer programs featuring hair care preparations, hair styling preparations and hair coloring preparations to be sold for virtual avatars for use in online virtual worlds

Hair care preparations, hair styling preparations and hair coloring preparations incorporating near field communication labels on their packaging

Retail store services and online retail store services featuring virtual goods, namely, hair care preparations, hair styling preparations and hair coloring preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual hair care preparations, hair styling preparations and hair coloring preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual hair care preparations, hair styling preparations and hair coloring preparations

Creating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual hair care preparations, hair styling preparations and hair coloring preparations

Filing History

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Oct 1, 2025 MAB6
ABANDONMENT - NO USE STATEMENT FILED
Oct 1, 2025 ABN6
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 29, 2024 EXRA
SOU EXTENSION 2 GRANTED
May 28, 2024 EX2G
SOU EXTENSION 2 FILED
May 28, 2024 EXT2
SOU TEAS EXTENSION RECEIVED
May 28, 2024 EEXT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 24, 2024 ASGN
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 16, 2023 EXRA
SOU EXTENSION 1 GRANTED
Sep 14, 2023 EX1G
SOU EXTENSION 1 FILED
Sep 14, 2023 EXT1
SOU TEAS EXTENSION RECEIVED
Sep 14, 2023 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 30, 2023 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 4, 2023 NPUB
PUBLISHED FOR OPPOSITION
Apr 4, 2023 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 15, 2023 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 1, 2023 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 27, 2023 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 27, 2023 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 27, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 10, 2022 GNRN
NON-FINAL ACTION E-MAILED
Dec 10, 2022 GNRT
NON-FINAL ACTION WRITTEN
Dec 10, 2022 CNRT
ASSIGNED TO EXAMINER
Nov 22, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 15, 2022 NWOS
NEW APPLICATION ENTERED
Feb 14, 2022 NWAP