LEADING THE AUTOMATION OF ADVERTISING
DEAD

Serial Number

86298247

Owner

The Rubicon Project, Inc.

Attorney

Jonathan A. Hyman

First Use Date

Feb 1, 2013

Filing Date

Jun 2, 2014

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LEADING THE AUTOMATION OF ADVERTISING Trademark

Serial Number: 86298247 • Registration: 4937397

LEADING THE AUTOMATION OF ADVERTISING is a trademark filed by The Rubicon Project, Inc. on June 2, 2014. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

The Rubicon Project, Inc. (16 trademarks)

1925 South Bundy Drive
Los Angeles, CA 90025

Entity Type: 03

Trademark Details

Filing Date

June 2, 2014

Registration Date

April 12, 2016

First Use Anywhere

February 1, 2013

First Use in Commerce

February 1, 2013

Published for Opposition

May 26, 2015

Cancellation Date

October 28, 2022

Goods & Services

Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content on websites for others using specialized computer software; digital advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for on-line auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in on line advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of on line advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video

Filing History

CANCELLED SEC. 8 (6-YR)
Oct 28, 2022 C8..
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 12, 2021 REM1
REGISTERED-PRINCIPAL REGISTER
Apr 12, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 5, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 4, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 25, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 25, 2016 AITU
USE AMENDMENT FILED
Jan 21, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 21, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 21, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 26, 2015 NPUB
PUBLISHED FOR OPPOSITION
May 26, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 6, 2015 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Apr 18, 2015 PREV
ASSIGNED TO LIE
Apr 18, 2015 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 27, 2015 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 7, 2015 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 6, 2015 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 6, 2015 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 8, 2014 GNRN
NON-FINAL ACTION E-MAILED
Sep 8, 2014 GNRT
NON-FINAL ACTION WRITTEN
Sep 8, 2014 CNRT
ASSIGNED TO EXAMINER
Sep 3, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 16, 2014 NWOS
NEW APPLICATION ENTERED
Jun 5, 2014 NWAP