CHANGING ADVERTISING FOR GOOD
DEAD

Serial Number

87264151

Owner

The Rubicon Project, Inc.

Attorney

John Paul Oleksiuk

First Use Date

Dec 9, 2016

Filing Date

Dec 9, 2016

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CHANGING ADVERTISING FOR GOOD Trademark

Serial Number: 87264151 • Registration: 5389445

CHANGING ADVERTISING FOR GOOD is a trademark filed by The Rubicon Project, Inc. on December 9, 2016. The trademark is classified under Class 9 (Computers & Electronics), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

The Rubicon Project, Inc. (16 trademarks)

1925 South Bundy Drive
Los Angeles, CA 90025

Entity Type: 03

MAGNITE, INC. (24 trademarks)

12181 BLUFF CREEK DRIVE, 4TH FLOOR
PLAYA VISTA, CA 90094

Entity Type: 03

Trademark Details

Filing Date

December 9, 2016

Registration Date

January 30, 2018

First Use Anywhere

December 9, 2016

First Use in Commerce

December 9, 2016

Published for Opposition

November 14, 2017

Cancellation Date

August 9, 2024

Goods & Services

Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others

Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 8, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 8, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 8, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 8, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 8, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 8, 2024 COAR
CANCELLED SEC. 8 (6-YR)
Aug 9, 2024 C8..
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jan 30, 2023 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 29, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 29, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 29, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 29, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 29, 2022 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 24, 2020 ASGN
REGISTERED-PRINCIPAL REGISTER
Jan 30, 2018 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 14, 2017 NPUB
PUBLISHED FOR OPPOSITION
Nov 14, 2017 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 25, 2017 NONP
ASSIGNED TO LIE
Oct 9, 2017 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 22, 2017 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 15, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 14, 2017 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 14, 2017 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 17, 2017 GNRN
NON-FINAL ACTION E-MAILED
Mar 17, 2017 GNRT
NON-FINAL ACTION WRITTEN
Mar 17, 2017 CNRT
ASSIGNED TO EXAMINER
Mar 13, 2017 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 14, 2016 NWOS
NEW APPLICATION ENTERED
Dec 13, 2016 NWAP