I CAN'T BELIEVE IT'S NOT CHEESE

DEAD

Serial Number

98497430

Owner

FLORA FOOD GLOBAL PRINCIPAL B.V.

Attorney

William C. Wright

Filing Date

Apr 12, 2024

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I CAN'T BELIEVE IT'S NOT CHEESE Trademark

Serial Number: 98497430

I CAN'T BELIEVE IT'S NOT CHEESE is a trademark filed by FLORA FOOD GLOBAL PRINCIPAL B.V. on April 12, 2024. The trademark is classified under Class 29 (Meats & Processed Foods). The application is currently no longer active.

Trademark Classes

Class 29 - Meats & Processed Foods

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits

Owner Contact Info

FLORA FOOD GLOBAL PRINCIPAL B.V. (43 trademarks)

BEETHOVENSTRAAT 551-7TH FLOOR
AMSTERDAM 1083 HK , NL

Entity Type: 26

Upfield Europe B.V. (37 trademarks)

Beethovenstraat 551 7th floor

Entity Type: 99

Legal Representation

Attorney of Record

William C. Wright

6,657 trademarks filed View all →

Correspondence Address

William C. Wright Epstein Drangel LLP

60 East 42nd Street, Suite 1250

New York, NY 10165

United States

Trademark Details

Filing Date

April 12, 2024

Registration Date

Not Registered

Published for Opposition

February 25, 2025

Goods & Services

Cheese, cream cheese and plant-based spreads, namely, vegetable-based spreads, fruit-based spreads, peanut spread; cheese spreads; cheese-based snack foods; vegan cheese; non-dairy cheese; plant-based cheese; cheese snacks, namely, cheese-based snack foods; vegan cream cheese; cheese substitutes made of vegetable oils; non-lactose cheese made of vegetable oil

Filing History

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

May 25, 2026 MAB6

ABANDONMENT - NO USE STATEMENT FILED

May 25, 2026 ABN6

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 22, 2025 EXRA

SOU EXTENSION 1 GRANTED

Oct 22, 2025 EX1G

SOU EXTENSION 1 FILED

Oct 22, 2025 EXT1

SOU TEAS EXTENSION RECEIVED

Oct 22, 2025 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 22, 2025 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 25, 2025 NPUB

PUBLISHED FOR OPPOSITION

Feb 25, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 19, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 30, 2025 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 29, 2025 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 29, 2025 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 29, 2025 TROA

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 20, 2024 ASGN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 4, 2024 GNRN

NON-FINAL ACTION E-MAILED

Nov 4, 2024 GNRT

NON-FINAL ACTION WRITTEN

Nov 4, 2024 CNRT

ASSIGNED TO EXAMINER

Oct 26, 2024 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 24, 2024 NWOS

NEW APPLICATION ENTERED

Apr 12, 2024 NWAP

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