TrademarkDir
HELLO CAKE
LIVE

Serial Number

97672464

Owner

SWG BRANDS, INC.

Attorney

Isaac M. Fine

First Use Date

Dec 1, 2024

Filing Date

Nov 10, 2022

Add to watchlist:

No watchlists yet
+ Create New Watchlist
View on USPTO

HELLO CAKE Trademark

Serial Number: 97672464 • Registration: 7762866

HELLO CAKE is a trademark filed by SWG BRANDS, INC. on November 10, 2022. The trademark is classified under Class 5 (Pharmaceuticals), Class 10 (Medical Apparatus). The application is currently registered and active.

Owner Contact Info

SWG BRANDS, INC.

936 W. HYDE PARK BLVD.
INGLEWOOD, CA 90302

Entity Type: 03

Hello Cake, Inc. (7 trademarks)

23461 Park Sorrento
Calabasas, CA 91302

Entity Type: 03

Trademark Details

Filing Date

November 10, 2022

Registration Date

April 15, 2025

First Use Anywhere

December 1, 2024

First Use in Commerce

December 1, 2024

Published for Opposition

September 19, 2023

Goods & Services

personal lubricants; personal sexual lubricants; gels for use as personal lubricant; silicone-based personal lubricants; water-based personal lubricants; topical preparations, namely, sprays, creams and gels for enhancing sexual arousal; flavored personal lubricants; medicated topical preparations for enhancing male sexual performance and duration

Condoms; sex toys; sex toys, namely, butt plugs, masturbation sleeves, vibrators, dildos, rings, clitoral stimulators, clitoral suction devices, oral sex toys, nipple suction devices, and strokers; adult sexual stimulation aids in the nature of sex toys, namely, butt plugs, masturbation sleeves, vibrators, dildos, rings, clitoral stimulators, clitoral suction devices, oral sex toys, and strokers

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 15, 2026 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 12, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 12, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 12, 2025 REAP
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 21, 2025 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 21, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 21, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 21, 2025 REAP
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Apr 15, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Apr 15, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 27, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 27, 2025 CNPR
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 3, 2025 AITU
STATEMENT OF USE PROCESSING COMPLETE
Mar 2, 2025 SUPC
USE AMENDMENT FILED
Dec 19, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Dec 19, 2024 EISU
SOU EXTENSION 2 GRANTED
Nov 7, 2024 EX2G
SOU EXTENSION 2 FILED
Nov 7, 2024 EXT2
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 6, 2024 EXRA
SOU TEAS EXTENSION RECEIVED
Nov 6, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 3, 2024 EXRA
SOU EXTENSION 1 GRANTED
May 2, 2024 EX1G
SOU EXTENSION 1 FILED
May 2, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
May 2, 2024 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 23, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 23, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 23, 2024 REAP
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 14, 2023 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 19, 2023 NPUB
PUBLISHED FOR OPPOSITION
Sep 19, 2023 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 30, 2023 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 16, 2023 CNSA
ASSIGNED TO EXAMINER
Aug 14, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 1, 2022 NWOS
NEW APPLICATION ENTERED
Nov 14, 2022 NWAP

Related Trademarks

More from this Owner

SPOT

SPOT

DADICAL

DADICAL

CAKE logo

CAKE

CAKE logo

CAKE

CAKE logo

CAKE

CAKE logo

CAKE