TrademarkDir
CAKE
LIVE

Serial Number

90856915

Owner

SWG BRANDS, INC.

Attorney

Eryn Y. Truong

First Use Date

Mar 30, 2021

Filing Date

Jul 29, 2021

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CAKE Trademark

Serial Number: 90856915 • Registration: 6825347

CAKE is a trademark filed by SWG BRANDS, INC. on July 29, 2021. The trademark is classified under Class 5 (Pharmaceuticals), Class 10 (Medical Apparatus). The application is currently registered and active.

Owner Contact Info

SWG BRANDS, INC.

936 W. HYDE PARK BLVD.
INGLEWOOD, CA 90302

Entity Type: 03

Hello Cake, Inc. (7 trademarks)

23461 Park Sorrento
Calabasas, CA 91302

Entity Type: 03

Trademark Details

Filing Date

July 29, 2021

Registration Date

August 23, 2022

First Use Anywhere

March 30, 2021

First Use in Commerce

March 30, 2021

Published for Opposition

June 7, 2022

Goods & Services

condoms; sex toys; sex toys, namely, butt plugs, masturbation sleeves, vibrators, rings, nipple suction devices, and strokers; adult sexual stimulation aids in the nature of sex toys, namely, butt plugs, masturbation sleeves, vibrators, rings, nipple suction devices and strokers

personal lubricants; personal sexual lubricants; gels for use as personal lubricant; silicone-based personal lubricants; water-based personal lubricants; topical preparations, namely, sprays, creams and gels for enhancing sexual arousal

Filing History

WITHDRAWAL OF ATTORNEY GRANTED
Apr 21, 2026 WOAG
TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Apr 21, 2026 WOAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 17, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 17, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 17, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 17, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 17, 2026 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 15, 2026 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 15, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 15, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 15, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 15, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 15, 2026 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Aug 23, 2022 NRCC
REGISTERED-PRINCIPAL REGISTER
Aug 23, 2022 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 7, 2022 NPUB
PUBLISHED FOR OPPOSITION
Jun 7, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 18, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 2, 2022 CNSA
EXAMINER'S AMENDMENT ENTERED
May 2, 2022 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
May 2, 2022 GNEN
EXAMINERS AMENDMENT E-MAILED
May 2, 2022 GNEA
EXAMINERS AMENDMENT -WRITTEN
May 2, 2022 CNEA
ASSIGNED TO EXAMINER
Apr 25, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 27, 2021 NWOS
NEW APPLICATION ENTERED
Aug 2, 2021 NWAP

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