DISCOVER IT. LOVE IT. BELIEVE IT.

LIVE

Serial Number

86055993

Owner

L'OREAL USA S/D, INC.

Attorney

Lisa M. Gigliotti

First Use Date

Aug 31, 2014

Filing Date

Sep 4, 2013

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DISCOVER IT. LOVE IT. BELIEVE IT. Trademark

Serial Number: 86055993 • Registration: 4638237

DISCOVER IT. LOVE IT. BELIEVE IT. is a trademark filed by L'OREAL USA S/D, INC. on September 4, 2013. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL USA S/D, INC. (2,031 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

L'Oreal USA Creative, Inc. (3,827 trademarks)

10 Hudson Yards
New York, NY 10001

Entity Type: 03

IT COSMETICS, LLC (268 trademarks)

111 Town Square Place
Jersey City, NJ 07310

Entity Type: 16

Legal Representation

Attorney of Record

Lisa M. Gigliotti

4,952 trademarks filed View all →

Correspondence Address

Lisa M. Gigliotti L'Oreal USA S/D, Inc.

10 Hudson Yards

New York, NY 10001

United States

Trademark Details

Filing Date

September 4, 2013

Registration Date

November 11, 2014

First Use Anywhere

August 31, 2014

First Use in Commerce

August 31, 2014

Published for Opposition

January 7, 2014

Goods & Services

Cosmetics; Make-up; Non-medicated skin care preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 29, 2025 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 29, 2025 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 29, 2025 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 23, 2025 APRE

TEAS SECTION 8 & 9 RECEIVED

Nov 11, 2024 E89R

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024 ASGN

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 11, 2023 REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 29, 2020 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 29, 2020 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 29, 2020 APRE

TEAS SECTION 8 & 15 RECEIVED

Dec 3, 2019 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 11, 2019 REM1

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 27, 2019 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 27, 2019 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 5, 2016 ASGN

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 7, 2016 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 26, 2015 ASCK

REGISTERED-PRINCIPAL REGISTER

Nov 11, 2014 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 9, 2014 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 8, 2014 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Sep 26, 2014 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 24, 2014 AITU

USE AMENDMENT FILED

Sep 3, 2014 IUAF

TEAS STATEMENT OF USE RECEIVED

Sep 3, 2014 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 4, 2014 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 7, 2014 NPUB

PUBLISHED FOR OPPOSITION

Jan 7, 2014 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 18, 2013 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 2, 2013 CNSA

ASSIGNED TO EXAMINER

Nov 26, 2013 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 12, 2013 NWOS

NEW APPLICATION ENTERED

Sep 7, 2013 NWAP

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