DISCOVER IT

LIVE

Serial Number

86241878

Owner

L'OREAL USA S/D, INC.

Attorney

Lisa M. Gigliotti

First Use Date

Mar 31, 2015

Filing Date

Apr 3, 2014

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DISCOVER IT Trademark

Serial Number: 86241878 • Registration: 4890065

DISCOVER IT is a trademark filed by L'OREAL USA S/D, INC. on April 3, 2014. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL USA S/D, INC. (1,999 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

L'OREAL USA CREATIVE, INC. (2 trademarks)

New York, NY 10001

Entity Type: 03

IT COSMETICS, LLC (268 trademarks)

111 Town Square Place
Jersey City, NJ 07310

Entity Type: 16

Legal Representation

Attorney of Record

Lisa M. Gigliotti

4,925 trademarks filed View all →

Correspondence Address

Lisa M. Gigliotti L'Oreal USA S/D, Inc.

10 Hudson Yards

New York, NY 10001

United States

Trademark Details

Filing Date

April 3, 2014

Registration Date

January 19, 2016

First Use Anywhere

March 31, 2015

First Use in Commerce

March 31, 2015

Published for Opposition

August 12, 2014

Goods & Services

Cosmetics and cosmetic preparations; Cosmetics and make-up; Non-medicated skin care preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 30, 2026 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 30, 2026 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 30, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 30, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Oct 27, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 19, 2025 REM2

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 7, 2021 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 7, 2021 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 7, 2021 APRE

TEAS SECTION 8 & 15 RECEIVED

Jun 28, 2021 E815

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 25, 2021 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 25, 2021 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 25, 2021 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 25, 2021 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 25, 2021 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 25, 2021 COAR

TTAB RELEASE CASE TO TRADEMARKS

Jun 24, 2021 TMBN

CANCELLATION TERMINATED NO. 999999

Jun 24, 2021 CANT

CANCELLATION DENIED NO. 999999

Jun 24, 2021 CAND

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 19, 2021 REM1

CANCELLATION INSTITUTED NO. 999999

Aug 23, 2019 PETC

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 22, 2019 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 22, 2019 REAP

CANCELLATION INSTITUTED NO. 999999

Jul 24, 2019 PETC

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 5, 2016 ASGN

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 7, 2016 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 29, 2016 ASCK

REGISTERED-PRINCIPAL REGISTER

Jan 19, 2016 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Dec 16, 2015 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Dec 15, 2015 CNPR

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 14, 2015 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 14, 2015 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 14, 2015 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 4, 2015 GNRN

NON-FINAL ACTION E-MAILED

Dec 4, 2015 GNRT

SU - NON-FINAL ACTION - WRITTEN

Dec 4, 2015 CNRT

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 12, 2015 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 12, 2015 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 12, 2015 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 2, 2015 GNRN

NON-FINAL ACTION E-MAILED

Jun 2, 2015 GNRT

SU - NON-FINAL ACTION - WRITTEN

Jun 2, 2015 CNRT

STATEMENT OF USE PROCESSING COMPLETE

May 17, 2015 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 8, 2015 AITU

USE AMENDMENT FILED

Apr 3, 2015 IUAF

TEAS STATEMENT OF USE RECEIVED

Apr 3, 2015 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 7, 2014 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 12, 2014 NPUB

PUBLISHED FOR OPPOSITION

Aug 12, 2014 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 23, 2014 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 9, 2014 CNSA

ASSIGNED TO EXAMINER

Jul 9, 2014 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 17, 2014 NWOS

NEW APPLICATION ENTERED

Apr 7, 2014 NWAP

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