BUILD THEM UP

LIVE

Serial Number

98538249

Owner

MATTEL INC.

Attorney

MICHAEL MOORE

Filing Date

May 7, 2024

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BUILD THEM UP Trademark

Serial Number: 98538249

BUILD THEM UP is a trademark filed by MATTEL INC. on May 7, 2024. The trademark is classified under Class 28 (Toys & Sporting Goods). The application is currently pending registration.

Trademark Classes

Class 28 - Toys & Sporting Goods

Games and playthings; gymnastic and sporting articles; decorations for Christmas trees

Owner Contact Info

MATTEL INC. (20,812 trademarks)

HAWTHORNE, CA

Entity Type: 03

Legal Representation

Attorney of Record

MICHAEL MOORE

8,898 trademarks filed View all →

Correspondence Address

MICHAEL MOORE MATTEL, INC.

333 CONTINENTAL BOULEVARD

TWR 14-1

EL SEGUNDO, CA 90245

United States

Trademark Details

Filing Date

May 7, 2024

Registration Date

Not Registered

Published for Opposition

December 3, 2024

Goods & Services

TOYS, GAMES AND PLAYTHINGS, NAMELY, CONSTRUCTION TOYS, CONSTRUCTION TOYS AND ACCESSORIES FOR USE THEREWITH, TOY BUILDING BLOCKS, TOY FIGURES, TOY VEHICLES

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 10, 2026 EXRA

SOU EXTENSION 2 GRANTED

Jan 9, 2026 EX2G

SOU EXTENSION 2 FILED

Jan 9, 2026 EXT2

SOU TEAS EXTENSION RECEIVED

Jan 9, 2026 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 28, 2025 EXRA

SOU EXTENSION 1 GRANTED

Jun 27, 2025 EX1G

SOU EXTENSION 1 FILED

Jun 27, 2025 EXT1

SOU TEAS EXTENSION RECEIVED

Jun 27, 2025 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 14, 2025 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 3, 2024 NPUB

PUBLISHED FOR OPPOSITION

Dec 3, 2024 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 27, 2024 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 7, 2024 CNSA

ASSIGNED TO EXAMINER

Nov 6, 2024 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 7, 2024 NWOS

NEW APPLICATION ENTERED

May 7, 2024 NWAP

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T20 ICC