BREAD FINANCIAL, THE BEST THING SINCE ONLINE BANKING Trademark

Providing temporary use of non-downloadable software and applications for facilitating and administering banking, loans, financing of purchases, consumer lending, loan applications, credit card applications, credit and loan account management, payment by credit card, debit card, or virtual payment method, stored value card services, electronic funds transfer services, electronic payment services transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; providing temporary use of non-downloadable software and applications for data analysis, analysis of loans, analysis of credit and credit accounts, analysis of marketing and advertising data, and analysis of loyalty and rewards data; providing temporary use of online non-downloadable software for enabling the electronic transfer of funds between users; providing temporary use of online non-downloadable software for enabling peer-to-peer payments; providing temporary use of online non-downloadable software for enabling the electronic transfer of funds between users, including peer-to-peer payments, consumer-to-business payments, business-to-consumer payments, and business-to-business payments; providing temporary use of online non-downloadable software for enabling the electronic transfer of funds made via electronic payments, credit card, debit card, and electronic check