BREAD REWARDS Trademark

magnetically encoded credit cards; encoded electronic chip cards for use as credit cards; encoded smart cards embedded with transponders and containing programming used to function as credit cards; downloadable software and applications for facilitating and administering banking, financing of purchases, consumer lending, credit account management, payment by credit card, debit card, or virtual payment method, electronic funds transfer services, electronic payment services, transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; downloadable software for enabling the electronic transfer of funds made via electronic payments, credit card, and debit card

financing and loan services; financing loans for online consumers; financing of purchases; consumer lending services; consumer purchase financing; online consumer purchase financing; issuing of credit cards and credit accounts; financial administration of credit card accounts and credit accounts; credit card and credit account authorization services for consumers; credit card and credit account transaction processing services; credit card and credit account payment processing services; providing cash and other rebates for credit card use as part of a customer loyalty program; loyalty program payment processing services

promoting the sale of credit cards and credit accounts by means of loyalty and incentive award programs; business administration of consumer loyalty programs

providing temporary use of non-downloadable software and applications for facilitating and administering banking, loans, financing of purchases, consumer lending, loan applications, credit card applications, credit and loan account management, payment by credit card, debit card, or virtual payment method, electronic funds transfer services, electronic payment services transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; providing temporary use of online non-downloadable software for enabling the electronic transfer of funds made via electronic payments, credit card, and debit card