TrademarkDir
BREAD
LIVE

Serial Number

86480506

Owner

BREAD FINANCIAL PAYMENTS, INC.

Attorney

Martin J. Miller

First Use Date

Jun 12, 2015

Filing Date

Dec 15, 2014

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BREAD Trademark

Serial Number: 86480506 • Registration: 4814856

BREAD is a trademark filed by BREAD FINANCIAL PAYMENTS, INC. on December 15, 2014. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

BREAD FINANCIAL PAYMENTS, INC. (80 trademarks)

3095 LOYALTY CIRCLE
COLUMBUS, OH 43219

Entity Type: 03

LON OPERATIONS LLC (2 trademarks)

156 FIFTH AVENUE
NEW YORK, NY 10010

Entity Type: 16

LON INC. (2 trademarks)

39 West 14th Street, Suite 403
New York, NY 10011

Entity Type: 03

Trademark Details

Filing Date

December 15, 2014

Registration Date

September 15, 2015

First Use Anywhere

June 12, 2015

First Use in Commerce

June 12, 2015

Published for Opposition

May 19, 2015

Goods & Services

Financing and loan services; Financing loans for online consumers; Financing of purchases; Consumer lending services; Consumer purchase financing; Online consumer purchase financing

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 27, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 27, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 27, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 27, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 21, 2025 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 27, 2024 ASGN
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 15, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 18, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 18, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 13, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 13, 2021 E815
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 6, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 6, 2021 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 6, 2021 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 6, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 6, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 6, 2021 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sep 15, 2020 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 10, 2018 ASGN
REGISTERED-PRINCIPAL REGISTER
Sep 15, 2015 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 11, 2015 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 10, 2015 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 10, 2015 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 10, 2015 AITU
USE AMENDMENT FILED
Jul 20, 2015 IUAF
TEAS STATEMENT OF USE RECEIVED
Jul 20, 2015 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 14, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 19, 2015 NPUB
PUBLISHED FOR OPPOSITION
May 19, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 29, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 3, 2015 CNSA
ASSIGNED TO EXAMINER
Mar 26, 2015 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 19, 2014 NWOS
NEW APPLICATION ENTERED
Dec 18, 2014 NWAP

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