BRANDS IN PLAY
LIVE

Serial Number

99396139

Owner

Sawhorse Productions, LLC

Attorney

MICHAEL AVERY SEGAL

First Use Date

Feb 14, 2025

Filing Date

Sep 16, 2025

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BRANDS IN PLAY Trademark

Serial Number: 99396139 • Registration: 8229586

BRANDS IN PLAY is a trademark filed by Sawhorse Productions, LLC on September 16, 2025. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

Sawhorse Productions, LLC (8 trademarks)

3499 Cahuenga Blvd W.
Los Angeles, CA 90068

Entity Type: 16

Trademark Details

Filing Date

September 16, 2025

Registration Date

April 28, 2026

First Use Anywhere

February 14, 2025

First Use in Commerce

February 14, 2025

Published for Opposition

March 10, 2026

Goods & Services

Production of podcasts; Entertainment services, namely, providing podcasts in the field of marketing related to entertainment, gaming, and immersive technology; Entertainment services, namely, providing video podcasts in the field of marketing related to entertainment, gaming, and immersive technology specifically; Entertainment services, namely, an ongoing multimedia program featuring discussions on marketing in entertainment, gaming, and immersive technology specifically, distributed via various platforms across multiple forms of transmission media

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Apr 28, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Apr 28, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 10, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 10, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 4, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 11, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Feb 11, 2026 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb 11, 2026 GNEN
EXAMINERS AMENDMENT E-MAILED
Feb 11, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Feb 11, 2026 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 30, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jan 30, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jan 30, 2026 CNRT
ASSIGNED TO EXAMINER
Jan 30, 2026 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Jan 30, 2026 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 30, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Sep 16, 2025 MAFR
NEW APPLICATION ENTERED
Sep 16, 2025 NWAP