BOWLERS ADVANTAGE Trademark

Bowlers Advantage™ is a program dedicated to the overall growth of the sport of bowling, and utilizes collaborative partnerships to generate membership Bowlers Advantage develops marketing partnerships with retail firms and in turn, these retailers offer discounts to Bowlers Advantage members and bowling centers partners Bowling center partners purchase the memberships from Bowlers Advantage and membership is open to any individual, open play or league member, at a cost determined by the partner-bowling center The program is designed to be an adjunct to the ABC/WIBC awards program for league participants and to provide recognition to open play participants In addition to supporting league bowling, the program is designed to recognize open play bowlers for the role they play in supporting the industry Bowling centers will track open play averages, reward open play bowlers for individual achievements and in general provide benefits unseen in the past