Serial Number
78640184
Owner
BLUE CROSS AND BLUE SHIELD ASSOCIATIONAttorney
Melissa RotunnoFirst Use Date
Feb 1, 2004
Filing Date
May 31, 2005
BLUE REWARDS Trademark
Serial Number: 78640184
Trademark Classes
Owner Contact Info
200 East Randolph Street, Suite 1800
Chicago, IL 60601
Entity Type: 03
Legal Representation
Trademark Details
Filing Date
May 31, 2005
Registration Date
Not Registered
First Use Anywhere
February 1, 2004
First Use in Commerce
February 1, 2004
Goods & Services
Customer loyalty services for commercial, promotional and/or advertising purposes as a value added benefit of membership or participation in comprehensive health insurance benefit plans, health maintenance organizations, home health care plans, physician, dentist, hospital, and pharmacy plans, and ambulatory and preventive health treatment plans.