TrademarkDir
BLUE CHOICE
LIVE

Serial Number

73715653

Owner

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Attorney

Stacey J. Watson, Esq.

First Use Date

Jan 2, 1985

Filing Date

Mar 9, 1988

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BLUE CHOICE Trademark

Serial Number: 73715653 • Registration: 1522890

BLUE CHOICE is a trademark filed by BLUE CROSS AND BLUE SHIELD ASSOCIATION on March 9, 1988. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

BLUE CROSS AND BLUE SHIELD ASSOCIATION (547 trademarks)

200 East Randolph Street, Suite 1800
Chicago, IL 60601

Entity Type: 03

Trademark Details

Filing Date

March 9, 1988

Registration Date

January 31, 1989

First Use Anywhere

January 2, 1985

First Use in Commerce

January 2, 1985

Published for Opposition

November 8, 1988

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 11, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 11, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 11, 2024 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 11, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 11, 2024 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 11, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 11, 2024 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 11, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 11, 2024 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 11, 2024 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 16, 2019 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 16, 2019 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 16, 2019 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 16, 2019 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 16, 2019 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 16, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 16, 2019 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 16, 2019 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 17, 2019 E89R
TEAS SECTION 8 & 9 RECEIVED
Jan 17, 2019 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 30, 2018 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 30, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 30, 2018 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 30, 2018 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 12, 2018 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 12, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 12, 2018 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 12, 2018 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 31, 2018 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 31, 2018 REM2
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 10, 2008 RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 10, 2008 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 10, 2008 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 10, 2008 89AG
ASSIGNED TO PARALEGAL
Dec 10, 2008 PLGL
ASSIGNED TO PARALEGAL
Dec 10, 2008 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 10, 2008 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 10, 2008 89AF
TEAS SECTION 8 & 9 RECEIVED
Nov 10, 2008 E89R
TEAS SECTION 8 & 9 RECEIVED
Nov 10, 2008 E89R
CASE FILE IN TICRS
Jul 23, 2008 CFIT
CASE FILE IN TICRS
Jul 23, 2008 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 3, 2002 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 3, 2002 TCCA
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 27, 1995 C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 27, 1995 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 29, 1994 815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 29, 1994 815F
REGISTERED-PRINCIPAL REGISTER
Jan 31, 1989 R.PR
REGISTERED-PRINCIPAL REGISTER
Jan 31, 1989 R.PR
PUBLISHED FOR OPPOSITION
Nov 8, 1988 PUBO
PUBLISHED FOR OPPOSITION
Nov 8, 1988 PUBO
NOTICE OF PUBLICATION
Oct 8, 1988 NPUB
NOTICE OF PUBLICATION
Oct 8, 1988 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 29, 1988 CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 29, 1988 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 8, 1988 CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 8, 1988 CRFA
NON-FINAL ACTION MAILED
May 12, 1988 CNRT
NON-FINAL ACTION MAILED
May 12, 1988 CNRT
ASSIGNED TO EXAMINER
May 4, 1988 DOCK
ASSIGNED TO EXAMINER
May 4, 1988 DOCK

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