TrademarkDir
BECAUSE YOU'RE WORTH IT
LIVE

Serial Number

73070043

Owner

L'OREAL

Attorney

Dyan Finguerra-DuCharme

First Use Date

Oct 17, 1975

Filing Date

Nov 21, 1975

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BECAUSE YOU'RE WORTH IT Trademark

Serial Number: 73070043 • Registration: 1043925

BECAUSE YOU'RE WORTH IT is a trademark filed by L'OREAL on November 21, 1975. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

L'OREAL (4,277 trademarks)

Entity Type: 99

Trademark Details

Filing Date

November 21, 1975

Registration Date

July 20, 1976

First Use Anywhere

October 17, 1975

First Use in Commerce

October 17, 1975

Goods & Services

HAIR COLORING PREPARATIONS

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 5, 2026 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Apr 5, 2026 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 5, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 5, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 27, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 20, 2025 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 12, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 12, 2019 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 28, 2016 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Jan 28, 2016 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 28, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 27, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Nov 12, 2015 E89R
CASE FILE IN TICRS
Nov 1, 2007 CFIT
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 31, 2006 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 31, 2006 89AG
ASSIGNED TO PARALEGAL
Jan 20, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 18, 2005 89AF
PAPER RECEIVED
Nov 18, 2005 MAIL
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 2, 1996 RNL1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Mar 28, 1996 9.AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 2, 1982 C15A

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