AMERICAN GIRL
LIVE

Serial Number

75979053

Owner

MATTEL INC.

Attorney

MICHAEL MOORE

First Use Date

Aug 1, 1999

Filing Date

Jul 30, 1998

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AMERICAN GIRL Trademark

Serial Number: 75979053 • Registration: 2408939

AMERICAN GIRL is a trademark filed by MATTEL INC. on July 30, 1998. The trademark is classified under Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 16 (Paper Goods), Class 18 (Leather Goods), Class 26 (Fancy Goods), Class 28 (Toys & Sporting Goods), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

MATTEL INC. (20,857 trademarks)

HAWTHORNE, CA

Entity Type: 03

AMERICAN GIRL, LLC (742 trademarks)

333 CONTINENTAL BOULEVARD
EL SEGUNDO, CA 90245

Entity Type: 16

PLEASANT COMPANY (473 trademarks)

MADISON, WI 53703

Entity Type: 03

Trademark Details

Filing Date

July 30, 1998

Registration Date

November 28, 2000

First Use Anywhere

August 1, 1999

First Use in Commerce

August 1, 1999

Published for Opposition

September 5, 2000

Goods & Services

[ EDUCATIONAL AND ENTERTAINMENT SERVICES IN THE NATURE OF AN ONGOING CHILDREN'S TELEVISION PROGRAM, CONDUCTING EDUCATIONAL PROGRAMS, namely, CLASSES, SEMINARS, WORKSHOPS AND LECTURES IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; ENTERTAINMENT IN THE NATURE OF LIVE MUSICAL CONCERTS, FASHION SHOWS, LIVE THEATRICAL PERFORMANCES, LIVE INTERPRETIVE PERFORMANCES, AND DANCE PERFORMANCES; ] PARTY PLANNING [ ; ORGANIZING AND CONDUCTING FESTIVALS FEATURING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES ]

PRERECORDED [ AUDIO AND VIDEO CASSETTES, LASER DISCS AND CD-ROMS ] FEATURING STORIES [ AND ACTIVITIES ] FOR CHILDREN [ ; COMPUTER SOFTWARE AND INSTRUCTIONAL MANUALS, SOLD AS A UNIT, FEATURING STORIES AND ACTIVITIES FOR CHILDREN ; EYEGLASS CASES ]

[ LUGGAGE; ] HANDBAGS, WALLETS, PURSES; FANNY PACKS, BACKPACKS; TOTE BAGS, CANVAS TOTE BAGS; [ DUFFEL BAGS, ] SCHOOL BAGS; [ UMBRELLAS ]

DOLLS, [ PAPER DOLLS, ] DOLL CLOTHING, AND DOLL ACCESSORIES; TOYS, namely, STUFFED TOY ANIMALS AND [ CLOTHING AND ] ACCESSORIES FOR STUFFED TOY ANIMALS [ ; CHILDREN'S GAMES, namely, CHILDREN'S PARTY GAMES AND BOARD GAMES ]

CHILDREN'S PUBLICATIONS, namely, [ SOUVENIR BOOKS, SOUVENIR MAGAZINES, SONGBOOKS; A JOURNAL WHICH INCLUDES A WRITER'S GUIDE AND BLANK PAGES; CHILDREN'S MAGAZINES, ] JOURNALS, BOOKS [ AND NEWSLETTERS ] FEATURING FICTIONAL [ AND NON-FICTIONAL ] STORIES OF AMERICAN HISTORY, EVENTS IN AMERICAN HISTORY AND CONTEMPORARY ISSUES; [ PLAY SCRIPTS, AND THEATER KITS COMPRISED OF PLAY SCRIPTS, A PRODUCTION GUIDE, A POSTER, AND TICKETS, BASED ON HISTORICAL EVENTS AND CONTEMPORARY ACTIVITIES AND INTERESTS OF CHILDREN; PRINTED SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES; PRINTED CURRICULUM MATERIALS, namely, A PRINTED CURRICULUM UNIT FOR SCHOOLS CONSISTING OF A TEACHER'S GUIDE, MAPS, POSTER, AND OTHER PRINTED EDUCATIONAL MATERIALS IN THE FIELD OF AMERICAN HISTORY; TEACHER'S GUIDES CONCERNING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; CALENDARS, PLANNERS, namely, DAILY PLANNERS, DESKTOP PLANNERS, PERSONAL PLANNERS, NOTEBOOKS, STATIONERY, GIFT WRAPPING PAPER, BOOKMARKS, PHOTOGRAPH FRAMES MADE OF PAPER AND CARDBOARD, TRADING CARDS, ] CRAFT BOOKS [, SCHOOL SUPPLIES, namely, SCHOOL BOXES, PENCILS, PENS, PEN AND PENCIL CASES AND HOLDERS, HIGHLIGHTER MARKERS, MARKERS, ERASERS, PENCILS SHARPENERS, RULERS, namely, DRAWING RULERS, PROTRACTORS, STAPLERS AND STAPLES, TAPE DISPENSERS FOR HOUSEHOLD AND STATIONERY USE, GLUE STICKS, AND PAPER CLIPS ]

ORNAMENTAL NOVELTY PINS [ AND ORNAMENTAL NOVELTY BUTTONS; ] HAIR ORNAMENTS, [ BARRETTES, ] HAIR CLIPS, [ HAIR PINS, HAIR WRAPS, ] PLASTIC HEADBANDS, AND HAIR BOWS [, HAIR RIBBONS, AND HAIR BUCKLES ]

RETAIL STORE SERVICES FEATURING ALL OF THE FOLLOWING - [ COSMETICS AND TOILETRIES, PLASTIC CUTLERY, COMPUTER SOFTWARE, PRERECORDED AUDIO AND VIDEO CASSETTES, LASER DISCS, AND CD ROMS, ] HAIR ORNAMENTS, [ HAIR BRUSHES AND COMBS, ] BOOKS, [ MAGAZINES, NEWSLETTERS, SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES, CARDS, STATIONERY, POSTERS, PHOTOGRAPH FRAMES, PICTURE FRAMES, TRADING CARDS, MAPS, PAPER DOLLS, BOOKMARKS, NOTEBOOKS, AND OTHER PRINTED MATERIALS, ] CRAFT KITS, [ LUGGAGE, ] HANDBAGS, BOOK BAGS, FANNY PACKS, BACK PACKS, TOTE BAGS, CANVAS TOTE BAGS, SCHOOL BAGS, WALLETS, PURSES [ AND DUFFEL BAGS, UMBRELLAS, SLEEPING BAGS, ] AND MINIATURE FURNITURE FOR DOLLS, [ LINENS, TOWELS AND BEDSPREADS, ] ORNAMENTAL NOVELTY PINS [ AND BUTTONS, ] DOLLS, DOLL CLOTHING, DOLL ACCESSORIES, STUFFED TOY ANIMALS, [ CLOTHING ] AND ACCESSORIES FOR STUFFED TOY ANIMALS, [ BOARD GAMES, ] TOYS [ AND GAMES - ] ALL FOR CHILDREN; PROMOTING THE EDUCATIONAL AND RECREATIONAL FUND RAISING EVENTS OF OTHERS BY THE DISTRIBUTION OF [ PRINTED, AUDIO, AND VIDEO ] PROMOTIONAL MATERIALS [ ; DEVELOPING PROMOTIONAL PROGRAMS AND MATERIALS, CONTESTS, AND DEVELOPING PROMOTIONAL CAMPAIGNS ]

RESTAURANT SERVICES; ON-LINE PUBLICATIONS, namely, [ INTERACTIVE MAGAZINES, ] CATALOGUES [, AND DIRECTORIES IN THE FIELDS OF AMERICAN HISTORY, CONTEMPORARY ISSUES, AND SOCIAL BEHAVIOR; PROVIDING AN INTERACTIVE DATABASE FOR CHILDREN FEATURING CHILDREN'S ENTERTAINMENT AND EDUCATION IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; COMPUTER SERVICES, namely, PROVIDING COMPUTER DATABASES IN THE NATURE OF A COMPUTER BULLETIN BOARD FOR COLLECTORS AND READERS OF PRODUCTS AND MATERIALS CONCERNING FICTIONAL AND NON-FICTIONAL DEPICTIONS OF PERIODS IN AMERICAN HISTORY ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 31, 2021 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Aug 31, 2021 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 31, 2021 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 31, 2021 APRE
TEAS SECTION 8 & 9 RECEIVED
May 6, 2021 E89R
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 22, 2010 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 22, 2010 89AG
TEAS SECTION 8 & 9 RECEIVED
Nov 18, 2010 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 9, 2008 ASCK
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 12, 2007 C15A
ASSIGNED TO PARALEGAL
Feb 9, 2007 PLGL
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 7, 2006 815F
TEAS SECTION 8 & 15 RECEIVED
Nov 7, 2006 E815
CASE FILE IN TICRS
Aug 4, 2006 CFIT
PAPER RECEIVED
Mar 2, 2005 MAIL
REGISTERED-PRINCIPAL REGISTER
Nov 28, 2000 R.PR
PUBLISHED FOR OPPOSITION
Sep 5, 2000 PUBO
NOTICE OF PUBLICATION
Aug 4, 2000 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 7, 2000 CNSA
USE AMENDMENT ACCEPTED
Jun 6, 2000 IUAA
AMENDMENT TO USE PROCESSING COMPLETE
Jun 6, 2000 AUPC
ASSIGNED TO EXAMINER
Mar 7, 2000 DOCK
DIVISIONAL PROCESSING COMPLETE
Mar 2, 2000 DPCC
USE AMENDMENT FILED
Sep 13, 1999 IUAF
NON-FINAL ACTION MAILED
Apr 6, 1999 CNRT
ASSIGNED TO EXAMINER
Feb 26, 1999 DOCK
ASSIGNED TO EXAMINER
Feb 22, 1999 DOCK