ALTERNATE ACTION

LIVE

Serial Number

73584417

Owner

L'OREAL USA S/D, INC.

Attorney

LISA M. GIGLIOTTI

First Use Date

Jan 22, 1986

Filing Date

Feb 24, 1986

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ALTERNATE ACTION Trademark

Serial Number: 73584417 • Registration: 1409132

ALTERNATE ACTION is a trademark filed by L'OREAL USA S/D, INC. on February 24, 1986. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL USA S/D, INC. (1,999 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

L'OREAL USA CREATIVE, INC. (2 trademarks)

New York, NY 10001

Entity Type: 03

MATRIX ESSENTIALS, INC. (254 trademarks)

30601 CARTER STREET
SOLON, OH 44139

Entity Type: 03

Legal Representation

Attorney of Record

LISA M. GIGLIOTTI

5 trademarks filed View all →

Correspondence Address

LISA M. GIGLIOTTI L'OREAL USA S/D, INC.

10 Hudson Yards

NEW YORK, NY 10001

United States

Trademark Details

Filing Date

February 24, 1986

Registration Date

September 16, 1986

First Use Anywhere

January 22, 1986

First Use in Commerce

January 22, 1986

Published for Opposition

June 24, 1986

Goods & Services

HAIR-TREATMENT PREPARATIONS -- NAMELY, SHAMPOOS

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 20, 2026 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

May 20, 2026 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 20, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 18, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Mar 13, 2026 E89R

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024 ASGN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 7, 2016 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 7, 2016 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 6, 2016 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

May 25, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 25, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 25, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 24, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Mar 10, 2016 E89R

CASE FILE IN TICRS

Sep 27, 2006 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 14, 2005 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 14, 2005 89AG

ASSIGNED TO PARALEGAL

Dec 13, 2005 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 6, 2005 89AF

TEAS SECTION 8 & 9 RECEIVED

Oct 6, 2005 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 4, 1992 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Sep 26, 1991 815F

REGISTERED-PRINCIPAL REGISTER

Sep 16, 1986 R.PR

PUBLISHED FOR OPPOSITION

Jun 24, 1986 PUBO

NOTICE OF PUBLICATION

May 28, 1986 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

May 2, 1986 CNSA

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