ADVANTAGE BLUE

LIVE

Serial Number

74594031

Owner

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Attorney

Stacey J. Watson, Esq.

First Use Date

Mar 25, 1993

Filing Date

Nov 2, 1994

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ADVANTAGE BLUE Trademark

Serial Number: 74594031 • Registration: 2002209

ADVANTAGE BLUE is a trademark filed by BLUE CROSS AND BLUE SHIELD ASSOCIATION on November 2, 1994. The trademark is classified under Class 16 (Paper Goods). The application is currently registered and active.

Trademark Classes

Class 16 - Paper Goods

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

Owner Contact Info

BLUE CROSS AND BLUE SHIELD ASSOCIATION (549 trademarks)

200 East Randolph Street, Suite 1800
Chicago, IL 60601

Entity Type: 03

Legal Representation

Attorney of Record

Stacey J. Watson, Esq.

555 trademarks filed View all →

Correspondence Address

Stacey J. Watson, Esq. Markery Law LLC

P.O. Box 84150

Gaithersburg, MD 20883-4150

United States

Trademark Details

Filing Date

November 2, 1994

Registration Date

September 24, 1996

First Use Anywhere

March 25, 1993

First Use in Commerce

March 25, 1993

Published for Opposition

February 6, 1996

Goods & Services

educational books, [ newsletters, ] provider directories, printed forms, [ and notebooks ] for all use in healthcare and wellness

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 24, 2025 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 11, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 11, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 11, 2024 COAR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018 REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 14, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Nov 14, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 14, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 14, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Sep 1, 2016 E89R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 1, 2016 TCCA

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 24, 2015 REM2

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 12, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 12, 2006 89AG

ASSIGNED TO PARALEGAL

Jul 10, 2006 PLGL

CASE FILE IN TICRS

Jun 28, 2006 CFIT

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Apr 10, 2006 89AF

TEAS SECTION 8 & 9 RECEIVED

Apr 10, 2006 E89R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 13, 2002 TCCA

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 15, 2002 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Mar 14, 2002 815F

REGISTERED-PRINCIPAL REGISTER

Sep 24, 1996 R.PR

EXTENSION OF TIME TO OPPOSE RECEIVED

Feb 22, 1996 ETOF

PUBLISHED FOR OPPOSITION

Feb 6, 1996 PUBO

NOTICE OF PUBLICATION

Jan 5, 1996 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 7, 1995 CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 25, 1995 CRFA

NON-FINAL ACTION MAILED

May 15, 1995 CNRT

ASSIGNED TO EXAMINER

Apr 20, 1995 DOCK

ASSIGNED TO EXAMINER

Apr 10, 1995 DOCK

ASSIGNED TO EXAMINER

Mar 28, 1995 DOCK

ASSIGNED TO EXAMINER

Mar 21, 1995 DOCK

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