ADAPTIVE CHECKOUT
LIVE

Serial Number

90545066

Owner

Affirm, Inc.

Attorney

Kamilah M. Holder

First Use Date

Jan 1, 2021

Filing Date

Feb 24, 2021

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ADAPTIVE CHECKOUT Trademark

Serial Number: 90545066 • Registration: 6578252

ADAPTIVE CHECKOUT is a trademark filed by Affirm, Inc. on February 24, 2021. The trademark is classified under Class 36 (Insurance & Financial), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Affirm, Inc. (59 trademarks)

San Francisco, CA 94108

Entity Type: 03

Trademark Details

Filing Date

February 24, 2021

Registration Date

November 30, 2021

First Use Anywhere

January 1, 2021

First Use in Commerce

January 1, 2021

Goods & Services

Providing payment and financial services, namely, providing personalized payment and financing options for businesses to offer to customers; Financing services; Providing information in the field of finance; Financial data analysis; Payment and funds verification services; Electronic commerce payment services, namely, providing payment options for e-commerce transactions based on evaluations of customer data; Financial transaction services, namely, providing secure payment options for merchants to offer in e-commerce transactions; Providing an internet website portal in the field of financial transaction and payment processing services

Personalized sales promotion services for third parties; Evaluations relating to commercial matters in the nature of consumer profiling, namely, evaluating customer data to identify optimal payment options for e-commerce transactions

Providing temporary use of online non-downloadable computer software for merchants that offers personalized promotions, payment or financing options to customers; Providing temporary use of online non-downloadable computer e-commerce software for merchants that analyzes customer data to accelerate sales conversion and advertises targeted promotions and offers to customers; Providing online non-downloadable software for managing multiple types of payment transactions that integrates with merchant online purchase flows; Application service provider (ASP) featuring e-commerce software for use as a payment gateway that evaluates data signals to present optimal payment options and then authorizes processing of installment, extended and interest-free split payments for merchants; Providing online non-downloadable software for analyzing consumer data for purposes of providing merchants with personalized payment options to offer customers in e-commerce transactions; Software as a services (SAAS) services featuring software for consumer data analysis and providing personalized promotion, payment and financing options for businesses to offer to customers; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of offering personalized promotions, payment or financing options to customers

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 15, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 15, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 15, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 15, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 15, 2026 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 29, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 29, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 29, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 30, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 30, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 30, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 30, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 30, 2023 COAR
REGISTERED-SUPPLEMENTAL REGISTER
Nov 30, 2021 R.SR
LAW OFFICE PUBLICATION REVIEW COMPLETED
Oct 25, 2021 PREV
ASSIGNED TO LIE
Oct 18, 2021 ALIE
APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Oct 18, 2021 CNTA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 13, 2021 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 13, 2021 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 13, 2021 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 27, 2021 GNRN
NON-FINAL ACTION E-MAILED
Sep 27, 2021 GNRT
NON-FINAL ACTION WRITTEN
Sep 27, 2021 CNRT
ASSIGNED TO EXAMINER
Sep 17, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 26, 2021 NWOS
NEW APPLICATION ENTERED
Feb 27, 2021 NWAP