ADAPTIVE CHECKOUT
LIVE

Serial Number

99582772

Owner

Affirm, Inc.

Attorney

Kamilah M. Holder

First Use Date

Jan 1, 2021

Filing Date

Jan 7, 2026

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ADAPTIVE CHECKOUT Trademark

Serial Number: 99582772

ADAPTIVE CHECKOUT is a trademark filed by Affirm, Inc. on January 7, 2026. The trademark is classified under Class 36 (Insurance & Financial), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Affirm, Inc. (59 trademarks)

San Francisco, CA 94108

Entity Type: 03

Trademark Details

Filing Date

January 7, 2026

Registration Date

Not Registered

First Use Anywhere

January 1, 2021

First Use in Commerce

January 1, 2021

Published for Opposition

June 9, 2026

Goods & Services

Providing payment and financial services, namely, providing personalized payment and financing options for businesses to offer to customers; Financing services; Providing information in the field of finance; Financial data analysis; Payment and funds verification services; Electronic commerce payment services, namely, providing payment options for e-commerce transactions based on evaluations of customer data; Financial transaction services, namely, providing secure payment options for merchants to offer in e-commerce transactions; Providing an internet website portal in the field of financial transaction and payment processing services

Personalized sales promotion services for third parties; Evaluations relating to commercial matters in the nature of consumer profiling, namely, evaluating customer data to identify optimal payment options for e-commerce transactions

Providing temporary use of online non-downloadable computer software for merchants that offers personalized promotions, payment or financing options to customers; Providing temporary use of online non-downloadable computer e-commerce software for merchants that analyzes customer data to accelerate sales conversion and advertises targeted promotions and offers to customers; Providing online non-downloadable software for managing multiple types of payment transactions that integrates with merchant online purchase flows; Application service provider (ASP) featuring e-commerce software for use as a payment gateway that evaluates data signals to present optimal payment options and then authorizes processing of installment, extended and interest-free split payments for merchants; Providing online non-downloadable software for analyzing consumer data for purposes of providing merchants with personalized payment options to offer customers in e-commerce transactions; Software as a services (SAAS) services featuring software for consumer data analysis and providing personalized promotion, payment and financing options for businesses to offer to customers; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of offering personalized promotions, payment or financing options to customers

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 9, 2026 NPUB
PUBLISHED FOR OPPOSITION
Jun 9, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 3, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 14, 2026 CNSA
ASSIGNED TO EXAMINER
May 6, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Jan 7, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 7, 2026 NWOS
NEW APPLICATION ENTERED
Jan 7, 2026 NWAP