The Mrs. Fields' Brand, Inc – Trademark Portfolio

Entity Type: 03

The Mrs. Fields' Brand, Inc owns a portfolio of 51 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), including well-known marks such as BREEZER, MRS. FIELDS, ALL AMERICAN, 1-800-COOKIES, and BUNDLE OF TREATS. Of these, 9 are registered. The portfolio spans 11 Nice Classification classes, led by Class 30 (Staple Foods) and Class 43 (Hotels & Restaurants). Headquartered in Salt Lake City, UT.

1141 West 2400 South

Salt Lake City, UT 84119

51 Total Trademarks

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Trademark Classifications

The Mrs. Fields' Brand, Inc's trademark portfolio spans 11 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

30
Staple Foods (20 filings)

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

43
Hotels & Restaurants (7 filings)

Services for providing food and drink; temporary accommodation

32
Light Beverages (6 filings)

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

35
Advertising & Business (6 filings)

Advertising; business management; business administration; office functions

29
Meats & Processed Foods (6 filings)

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits

16
Paper Goods (4 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

5
Pharmaceuticals (3 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

3
Cosmetics & Cleaning (3 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

21
Housewares (2 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

4
Lubricants & Fuels (1 filing)

Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions

Frequently Asked Questions

How many trademarks does The Mrs. Fields' Brand, Inc have?

The Mrs. Fields' Brand, Inc has 51 U.S. trademarks filed with the USPTO. Of these, 9 registered, 21 abandoned, 21 cancelled.

What trademark classes does The Mrs. Fields' Brand, Inc file in?

The Mrs. Fields' Brand, Inc files trademarks across 11 Nice Classification classes. The most active classes are Class 30 (Staple Foods), Class 43 (Hotels & Restaurants), Class 32 (Light Beverages), Class 35 (Advertising & Business), Class 29 (Meats & Processed Foods). Class 30 covers coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations.

What are The Mrs. Fields' Brand, Inc's most well-known trademarks?

The Mrs. Fields' Brand, Inc's registered trademark portfolio includes well-known marks such as BREEZER, MRS. FIELDS, ALL AMERICAN, 1-800-COOKIES, and BUNDLE OF TREATS. These are among 9 currently registered trademarks in the portfolio.

What is The Mrs. Fields' Brand, Inc's trademark registration success rate?

The Mrs. Fields' Brand, Inc has a 18% trademark registration rate, with 9 out of 51 resolved applications resulting in successful registration. Currently, 0 applications are pending review.