The Hertz Corporation – Trademark Portfolio

Entity Type: 03

The Hertz Corporation holds 14 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 35 (Advertising & Business) — 8 filings in this category. The portfolio also extends into Class 39 (Transportation & Storage) across 5 Nice Classification classes. Currently, 3 trademarks are registered. Notable registered marks include HERTZ and HERTZ DEALER DIRECT. The owner is based in Park Ridge, NJ.

225 Brae Boulevard

Park Ridge, NJ 07656

14 Total Trademarks

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Trademark Classifications

The Hertz Corporation's trademark portfolio spans 5 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

35
Advertising & Business (8 filings)

Advertising; business management; business administration; office functions

39
Transportation & Storage (6 filings)

Transport; packaging and storage of goods; travel arrangement

37
Building & Construction (3 filings)

Building construction; repair; installation services

36
Insurance & Financial (3 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

12
Vehicles (1 filing)

Vehicles; apparatus for locomotion by land, air or water

Frequently Asked Questions

How many trademarks does The Hertz Corporation have?

The Hertz Corporation has 14 U.S. trademarks filed with the USPTO. Of these, 3 registered, 10 abandoned, 1 cancelled.

What trademark classes does The Hertz Corporation file in?

The Hertz Corporation files trademarks across 5 Nice Classification classes. The most active classes are Class 35 (Advertising & Business), Class 39 (Transportation & Storage), Class 37 (Building & Construction), Class 36 (Insurance & Financial), Class 12 (Vehicles). Class 35 covers advertising; business management; business administration; office functions.

What are The Hertz Corporation's most well-known trademarks?

The Hertz Corporation's registered trademark portfolio includes well-known marks such as HERTZ and HERTZ DEALER DIRECT. These are among 3 currently registered trademarks in the portfolio.

What is The Hertz Corporation's trademark registration success rate?

The Hertz Corporation has a 21% trademark registration rate, with 3 out of 14 resolved applications resulting in successful registration. Currently, 0 applications are pending review.