THE CLOROX COMPANY – Trademark Portfolio

Entity Type: 03

THE CLOROX COMPANY holds 678 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 453 filings in this category. The portfolio also extends into Class 5 (Pharmaceuticals) across 20 Nice Classification classes. Currently, 178 trademarks are registered and 22 are pending. Notable registered marks include S.O.S, TILEX, CLOROX, S.O.S., and CALTECH. The owner is based in OAKLAND, CA.

1221 BROADWAY

OAKLAND, CA 94612

678 Total Trademarks

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Trademark Classifications

THE CLOROX COMPANY's trademark portfolio spans 20 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

3
Cosmetics & Cleaning (453 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

5
Pharmaceuticals (176 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

21
Housewares (58 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

24
Fabrics (25 filings)

Textiles and textile goods; bed covers; table covers

1
Chemicals (18 filings)

Chemical products for industry, science, photography, agriculture, horticulture and forestry

11
Environmental Control (12 filings)

Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying

7
Machinery (10 filings)

Machines and machine tools; motors and engines; machine coupling and transmission components

27
Floor Coverings (9 filings)

Carpets, rugs, mats and matting, linoleum and other materials for covering floors

16
Paper Goods (9 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

41
Education & Entertainment (9 filings)

Education; providing of training; entertainment; sporting and cultural activities

Frequently Asked Questions

How many trademarks does THE CLOROX COMPANY have?

THE CLOROX COMPANY has 678 U.S. trademarks filed with the USPTO. Of these, 178 registered, 22 pending, 314 abandoned, 164 cancelled.

What trademark classes does THE CLOROX COMPANY file in?

THE CLOROX COMPANY files trademarks across 20 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 21 (Housewares), Class 24 (Fabrics), Class 1 (Chemicals). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.

What are THE CLOROX COMPANY's most well-known trademarks?

THE CLOROX COMPANY's registered trademark portfolio includes well-known marks such as S.O.S, TILEX, CLOROX, S.O.S., and CALTECH. These are among 178 currently registered trademarks in the portfolio.

What is THE CLOROX COMPANY's trademark registration success rate?

THE CLOROX COMPANY has a 27% trademark registration rate, with 178 out of 656 resolved applications resulting in successful registration. Currently, 22 applications are pending review.