Standard Oil Company (New Jersey) – Trademark Portfolio

Entity Type: 03

Standard Oil Company (New Jersey) holds 16 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 4 (Lubricants & Fuels) — 8 filings in this category. The portfolio also extends into Class 19 (Building Materials) across 6 Nice Classification classes. Currently, 3 trademarks are registered. Notable registered marks include DIOL, ESSO, and THE LAMP. The owner is based in New York, NY.

26 BROADWAY

New York, NY

16 Total Trademarks

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THE LAMP
THE LAMP
Registered 1946
DIOL
DIOL
Registered 1927
STANDARD
STANDARD
Cancelled 1927
ERACLIN
ERACLIN
Cancelled 1926
STANDARD
STANDARD
Cancelled 1926
ACTOL
ACTOL
Cancelled 1924
FLIT
FLIT
Cancelled 1924
FLIT
FLIT
Cancelled 1924
MILL COT
MILL COT
Cancelled 1924
NUSO
NUSO
Cancelled 1924
DRAW-EX
DRAW-EX
Cancelled 1924
FLIT
FLIT
Cancelled 1923
ESSO
ESSO
Registered 1923

Trademark Classifications

Standard Oil Company (New Jersey)'s trademark portfolio spans 6 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

4
Lubricants & Fuels (8 filings)

Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions

19
Building Materials (2 filings)

Building materials (non-metallic); non-metallic rigid pipes for building

16
Paper Goods (2 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

5
Pharmaceuticals (2 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

3
Cosmetics & Cleaning (1 filing)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

2
Paints (1 filing)

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

Frequently Asked Questions

How many trademarks does Standard Oil Company (New Jersey) have?

Standard Oil Company (New Jersey) has 16 U.S. trademarks filed with the USPTO. Of these, 3 registered, 13 cancelled.

What trademark classes does Standard Oil Company (New Jersey) file in?

Standard Oil Company (New Jersey) files trademarks across 6 Nice Classification classes. The most active classes are Class 4 (Lubricants & Fuels), Class 19 (Building Materials), Class 16 (Paper Goods), Class 5 (Pharmaceuticals), Class 3 (Cosmetics & Cleaning). Class 4 covers industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions.

What are Standard Oil Company (New Jersey)'s most well-known trademarks?

Standard Oil Company (New Jersey)'s registered trademark portfolio includes well-known marks such as DIOL, ESSO, and THE LAMP. These are among 3 currently registered trademarks in the portfolio.

What is Standard Oil Company (New Jersey)'s trademark registration success rate?

Standard Oil Company (New Jersey) has a 19% trademark registration rate, with 3 out of 16 resolved applications resulting in successful registration. Currently, 0 applications are pending review.