Southwest Airlines Co. – Trademark Portfolio
Entity Type: 03
Southwest Airlines Co. holds 218 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 39 (Transportation & Storage) — 159 filings in this category. The portfolio also extends into Class 35 (Advertising & Business) across 17 Nice Classification classes. Currently, 70 trademarks are registered and 8 are pending. Notable registered marks include LUV, SWA, DING, FLY BY, and SWABIZ. The owner is based in Dallas, TX.
Love Field, P.O. Box 611
Dallas, TX 75235
Showing of trademarks Trademarks
Trademark Classifications
Southwest Airlines Co.'s trademark portfolio spans 17 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Transport; packaging and storage of goods; travel arrangement
Advertising; business management; business administration; office functions
Education; providing of training; entertainment; sporting and cultural activities
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Paper and cardboard; printed matter; bookbinding material; photographs; stationery
Insurance; financial affairs; monetary affairs; real estate affairs
Scientific and technological services; industrial analysis and research services
Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations
Frequently Asked Questions
How many trademarks does Southwest Airlines Co. have?
Southwest Airlines Co. has 218 U.S. trademarks filed with the USPTO. Of these, 70 registered, 8 pending, 58 abandoned, 82 cancelled.
What trademark classes does Southwest Airlines Co. file in?
Southwest Airlines Co. files trademarks across 17 Nice Classification classes. The most active classes are Class 39 (Transportation & Storage), Class 35 (Advertising & Business), Class 43 (Hotels & Restaurants), Class 41 (Education & Entertainment), Class 9 (Computers & Electronics). Class 39 covers transport; packaging and storage of goods; travel arrangement.
What are Southwest Airlines Co.'s most well-known trademarks?
Southwest Airlines Co.'s registered trademark portfolio includes well-known marks such as LUV, SWA, DING, FLY BY, and SWABIZ. These are among 70 currently registered trademarks in the portfolio.
What is Southwest Airlines Co.'s trademark registration success rate?
Southwest Airlines Co. has a 33% trademark registration rate, with 70 out of 210 resolved applications resulting in successful registration. Currently, 8 applications are pending review.