PEET'S COFFEE, INC. – Trademark Portfolio

Entity Type: 03

PEET'S COFFEE, INC. owns a portfolio of 190 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), including well-known marks such as M, P, BARIDI, PEET'S, and PEETNIK. Of these, 67 are registered and 17 are pending. The portfolio spans 17 Nice Classification classes, led by Class 30 (Staple Foods) and Class 35 (Advertising & Business). Headquartered in EMERYVILLE, CA.

1400 PARK AVENUE

EMERYVILLE, CA 94608

190 Total Trademarks

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Trademark Classifications

PEET'S COFFEE, INC.'s trademark portfolio spans 17 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

30
Staple Foods (92 filings)

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

35
Advertising & Business (39 filings)

Advertising; business management; business administration; office functions

43
Hotels & Restaurants (22 filings)

Services for providing food and drink; temporary accommodation

21
Housewares (22 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

25
Clothing (10 filings)

Clothing, footwear, headgear

39
Transportation & Storage (7 filings)

Transport; packaging and storage of goods; travel arrangement

42
Computer & Scientific (5 filings)

Scientific and technological services; industrial analysis and research services

29
Meats & Processed Foods (5 filings)

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits

41
Education & Entertainment (4 filings)

Education; providing of training; entertainment; sporting and cultural activities

20
Furniture (4 filings)

Furniture, mirrors, picture frames; goods of wood, cork, reed, cane, wicker

Frequently Asked Questions

How many trademarks does PEET'S COFFEE, INC. have?

PEET'S COFFEE, INC. has 190 U.S. trademarks filed with the USPTO. Of these, 67 registered, 17 pending, 63 abandoned, 43 cancelled.

What trademark classes does PEET'S COFFEE, INC. file in?

PEET'S COFFEE, INC. files trademarks across 17 Nice Classification classes. The most active classes are Class 30 (Staple Foods), Class 35 (Advertising & Business), Class 43 (Hotels & Restaurants), Class 21 (Housewares), Class 25 (Clothing). Class 30 covers coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations.

What are PEET'S COFFEE, INC.'s most well-known trademarks?

PEET'S COFFEE, INC.'s registered trademark portfolio includes well-known marks such as M, P, BARIDI, PEET'S, and PEETNIK. These are among 67 currently registered trademarks in the portfolio.

What is PEET'S COFFEE, INC.'s trademark registration success rate?

PEET'S COFFEE, INC. has a 39% trademark registration rate, with 67 out of 173 resolved applications resulting in successful registration. Currently, 17 applications are pending review.