MAKE UP FOR EVER – Trademark Portfolio

Entity Type: 98

MAKE UP FOR EVER holds 66 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 60 filings in this category. The portfolio also extends into Class 44 (Medical Services) across 8 Nice Classification classes. Currently, 23 trademarks are registered and 2 are pending. Notable registered marks include HD, HD SKIN, MIX MANIA, WATERTONE, and FOCUS ON ME.

5 rue la Boétie

F-75008 Paris

66 Total Trademarks

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Trademark Classifications

MAKE UP FOR EVER's trademark portfolio spans 8 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

3
Cosmetics & Cleaning (60 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

44
Medical Services (14 filings)

Medical services; veterinary services; hygienic and beauty care for human beings or animals

41
Education & Entertainment (13 filings)

Education; providing of training; entertainment; sporting and cultural activities

35
Advertising & Business (11 filings)

Advertising; business management; business administration; office functions

21
Housewares (6 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

16
Paper Goods (5 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

9
Computers & Electronics (2 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

1
Chemicals (2 filings)

Chemical products for industry, science, photography, agriculture, horticulture and forestry

Frequently Asked Questions

How many trademarks does MAKE UP FOR EVER have?

MAKE UP FOR EVER has 66 U.S. trademarks filed with the USPTO. Of these, 23 registered, 2 pending, 11 abandoned, 13 cancelled.

What trademark classes does MAKE UP FOR EVER file in?

MAKE UP FOR EVER files trademarks across 8 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 44 (Medical Services), Class 41 (Education & Entertainment), Class 35 (Advertising & Business), Class 21 (Housewares). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.

What are MAKE UP FOR EVER's most well-known trademarks?

MAKE UP FOR EVER's registered trademark portfolio includes well-known marks such as HD, HD SKIN, MIX MANIA, WATERTONE, and FOCUS ON ME. These are among 23 currently registered trademarks in the portfolio.

What is MAKE UP FOR EVER's trademark registration success rate?

MAKE UP FOR EVER has a 49% trademark registration rate, with 23 out of 47 resolved applications resulting in successful registration. Currently, 2 applications are pending review.