L'OREAL USA, INC. – Trademark Portfolio
Entity Type: 03
L'OREAL USA, INC. holds 195 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 150 filings in this category. The portfolio also extends into Class 35 (Advertising & Business) across 15 Nice Classification classes. Currently, 55 trademarks are registered. Notable registered marks include UD, MIA, 24/7, VICE, and OSCAR. The owner is based in NEW YORK, NY.
575 FIFTH AVENUE
NEW YORK, NY 10017
Showing of trademarks Trademarks
Trademark Classifications
L'OREAL USA, INC.'s trademark portfolio spans 15 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring
Advertising; business management; business administration; office functions
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Scientific and technological services; industrial analysis and research services
Paper and cardboard; printed matter; bookbinding material; photographs; stationery
Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles
Frequently Asked Questions
How many trademarks does L'OREAL USA, INC. have?
L'OREAL USA, INC. has 195 U.S. trademarks filed with the USPTO. Of these, 55 registered, 18 abandoned, 122 cancelled.
What trademark classes does L'OREAL USA, INC. file in?
L'OREAL USA, INC. files trademarks across 15 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business), Class 21 (Housewares), Class 5 (Pharmaceuticals), Class 10 (Medical Apparatus). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.
What are L'OREAL USA, INC.'s most well-known trademarks?
L'OREAL USA, INC.'s registered trademark portfolio includes well-known marks such as UD, MIA, 24/7, VICE, and OSCAR. These are among 55 currently registered trademarks in the portfolio.
What is L'OREAL USA, INC.'s trademark registration success rate?
L'OREAL USA, INC. has a 28% trademark registration rate, with 55 out of 195 resolved applications resulting in successful registration. Currently, 0 applications are pending review.