L'ORÉAL – Trademark Portfolio
Entity Type: 33
L'ORÉAL holds 84 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 74 filings in this category. The portfolio also extends into Class 4 (Lubricants & Fuels) across 13 Nice Classification classes. Currently, 33 trademarks are registered. Notable registered marks include 3CE, BAK, AMEN, ALIEN, and ANGEL. The owner is based in PARIS.
14 Rue Royale
PARIS 75008 , FR
Showing of trademarks Trademarks
Trademark Classifications
L'ORÉAL's trademark portfolio spans 13 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring
Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes
Leather and imitations of leather; animal skins, hides; trunks and travelling bags
Chemical products for industry, science, photography, agriculture, horticulture and forestry
Advertising; business management; business administration; office functions
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Frequently Asked Questions
How many trademarks does L'ORÉAL have?
L'ORÉAL has 84 U.S. trademarks filed with the USPTO. Of these, 33 registered, 7 abandoned, 44 cancelled.
What trademark classes does L'ORÉAL file in?
L'ORÉAL files trademarks across 13 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 4 (Lubricants & Fuels), Class 5 (Pharmaceuticals), Class 18 (Leather Goods), Class 1 (Chemicals). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.
What are L'ORÉAL's most well-known trademarks?
L'ORÉAL's registered trademark portfolio includes well-known marks such as 3CE, BAK, AMEN, ALIEN, and ANGEL. These are among 33 currently registered trademarks in the portfolio.
What is L'ORÉAL's trademark registration success rate?
L'ORÉAL has a 39% trademark registration rate, with 33 out of 84 resolved applications resulting in successful registration. Currently, 0 applications are pending review.