TrademarkDir

L'ORÉAL – Trademark Portfolio

Entity Type: 33

L'ORÉAL holds 87 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 76 filings in this category. The portfolio also extends into Class 4 (Lubricants & Fuels) across 14 Nice Classification classes. Currently, 36 trademarks are registered. Notable registered marks include 3CE, BAK, AMEN, ALIEN, and ANGEL. The owner is based in PARIS.

14 Rue Royale

PARIS 75008 , FR

87 Total Trademarks

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All (87) Registered (36) Abandoned (7) Cancelled (44)
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Trademark Classifications

L'ORÉAL's trademark portfolio spans 14 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

3
Cosmetics & Cleaning (76 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

4
Lubricants & Fuels (19 filings)

Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions

5
Pharmaceuticals (7 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

1
Chemicals (6 filings)

Chemical products for industry, science, photography, agriculture, horticulture and forestry

18
Leather Goods (5 filings)

Leather and imitations of leather; animal skins, hides; trunks and travelling bags

21
Housewares (3 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

25
Clothing (2 filings)

Clothing, footwear, headgear

35
Advertising & Business (2 filings)

Advertising; business management; business administration; office functions

14
Jewelry (2 filings)

Precious metals and their alloys; jewellery, precious stones; horological instruments

24
Fabrics (2 filings)

Textiles and textile goods; bed covers; table covers

Frequently Asked Questions

How many trademarks does L'ORÉAL have?

L'ORÉAL has 87 U.S. trademarks filed with the USPTO. Of these, 36 registered, 7 abandoned, 44 cancelled.

What trademark classes does L'ORÉAL file in?

L'ORÉAL files trademarks across 14 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 4 (Lubricants & Fuels), Class 5 (Pharmaceuticals), Class 1 (Chemicals), Class 18 (Leather Goods). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.

What are L'ORÉAL's most well-known trademarks?

L'ORÉAL's registered trademark portfolio includes well-known marks such as 3CE, BAK, AMEN, ALIEN, and ANGEL. These are among 36 currently registered trademarks in the portfolio.

What is L'ORÉAL's trademark registration success rate?

L'ORÉAL has a 41% trademark registration rate, with 36 out of 87 resolved applications resulting in successful registration. Currently, 0 applications are pending review.