Highmark Health – Trademark Portfolio
Entity Type: 03
Highmark Health holds 17 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 35 (Advertising & Business) — 10 filings in this category. The portfolio also extends into Class 36 (Insurance & Financial) across 5 Nice Classification classes. Currently, 11 trademarks are registered and 3 are pending. Notable registered marks include SMPL, ENDORSED, LUMEVITY, PREDICTAL, and BENEFICITY. The owner is based in Pittsburgh, PA.
120 Fifth Avenue Place
Pittsburgh, PA 15222
Showing of trademarks Trademarks
Trademark Classifications
Highmark Health's trademark portfolio spans 5 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Advertising; business management; business administration; office functions
Insurance; financial affairs; monetary affairs; real estate affairs
Scientific and technological services; industrial analysis and research services
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Education; providing of training; entertainment; sporting and cultural activities
Frequently Asked Questions
How many trademarks does Highmark Health have?
Highmark Health has 17 U.S. trademarks filed with the USPTO. Of these, 11 registered, 3 pending, 3 abandoned.
What trademark classes does Highmark Health file in?
Highmark Health files trademarks across 5 Nice Classification classes. The most active classes are Class 35 (Advertising & Business), Class 36 (Insurance & Financial), Class 42 (Computer & Scientific), Class 44 (Medical Services), Class 41 (Education & Entertainment). Class 35 covers advertising; business management; business administration; office functions.
What are Highmark Health's most well-known trademarks?
Highmark Health's registered trademark portfolio includes well-known marks such as SMPL, ENDORSED, LUMEVITY, PREDICTAL, and BENEFICITY. These are among 11 currently registered trademarks in the portfolio.
What is Highmark Health's trademark registration success rate?
Highmark Health has a 79% trademark registration rate, with 11 out of 14 resolved applications resulting in successful registration. Currently, 3 applications are pending review.