De Beers Centenary AG – Trademark Portfolio
Entity Type: 99
De Beers Centenary AG holds 64 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 35 (Advertising & Business) — 50 filings in this category. The portfolio also extends into Class 14 (Jewelry) across 7 Nice Classification classes. Currently, 11 trademarks are registered. Notable registered marks include S, DIAMONDPLUS, DIAMONDSURE, DIAMONDVIEW, and FOREVERMARK. The owner is based in 6004 Luzern 6.
Seehofstrasse 9
6004 Luzern 6 , CH
Showing of trademarks Trademarks
Trademark Classifications
De Beers Centenary AG's trademark portfolio spans 7 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Advertising; business management; business administration; office functions
Precious metals and their alloys; jewellery, precious stones; horological instruments
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Scientific and technological services; industrial analysis and research services
Education; providing of training; entertainment; sporting and cultural activities
Frequently Asked Questions
How many trademarks does De Beers Centenary AG have?
De Beers Centenary AG has 64 U.S. trademarks filed with the USPTO. Of these, 11 registered, 20 abandoned, 31 cancelled.
What trademark classes does De Beers Centenary AG file in?
De Beers Centenary AG files trademarks across 7 Nice Classification classes. The most active classes are Class 35 (Advertising & Business), Class 14 (Jewelry), Class 40 (Treatment & Processing), Class 9 (Computers & Electronics), Class 42 (Computer & Scientific). Class 35 covers advertising; business management; business administration; office functions.
What are De Beers Centenary AG's most well-known trademarks?
De Beers Centenary AG's registered trademark portfolio includes well-known marks such as S, DIAMONDPLUS, DIAMONDSURE, DIAMONDVIEW, and FOREVERMARK. These are among 11 currently registered trademarks in the portfolio.
What is De Beers Centenary AG's trademark registration success rate?
De Beers Centenary AG has a 18% trademark registration rate, with 11 out of 62 resolved applications resulting in successful registration. Currently, 0 applications are pending review.