Born This Way Foundation – Trademark Portfolio

Entity Type: 99

Born This Way Foundation owns a portfolio of 166 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), including well-known marks such as BORN THIS WAY, CHANNEL KINDNESS, and CHANNEL KINDNESS STORYTELLERS CLUB. Of these, 7 are registered and 8 are pending. The portfolio spans 18 Nice Classification classes, led by Class 45 (Legal & Security Services) and Class 25 (Clothing). Headquartered in New York, NY.

7 Times Square, c/o Pryor Cashman LLP

New York, NY 10036

166 Total Trademarks

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Trademark Classifications

Born This Way Foundation's trademark portfolio spans 18 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

45
Legal & Security Services (16 filings)

Legal services; security services for the protection of property and individuals

25
Clothing (14 filings)

Clothing, footwear, headgear

9
Computers & Electronics (14 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

35
Advertising & Business (14 filings)

Advertising; business management; business administration; office functions

36
Insurance & Financial (14 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

16
Paper Goods (14 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

41
Education & Entertainment (13 filings)

Education; providing of training; entertainment; sporting and cultural activities

26
Fancy Goods (13 filings)

Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles

21
Housewares (13 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

42
Computer & Scientific (11 filings)

Scientific and technological services; industrial analysis and research services

Frequently Asked Questions

How many trademarks does Born This Way Foundation have?

Born This Way Foundation has 166 U.S. trademarks filed with the USPTO. Of these, 7 registered, 8 pending, 144 abandoned, 7 cancelled.

What trademark classes does Born This Way Foundation file in?

Born This Way Foundation files trademarks across 18 Nice Classification classes. The most active classes are Class 45 (Legal & Security Services), Class 25 (Clothing), Class 9 (Computers & Electronics), Class 35 (Advertising & Business), Class 36 (Insurance & Financial). Class 45 covers legal services; security services for the protection of property and individuals.

What are Born This Way Foundation's most well-known trademarks?

Born This Way Foundation's registered trademark portfolio includes well-known marks such as BORN THIS WAY, CHANNEL KINDNESS, and CHANNEL KINDNESS STORYTELLERS CLUB. These are among 7 currently registered trademarks in the portfolio.

What is Born This Way Foundation's trademark registration success rate?

Born This Way Foundation has a 4% trademark registration rate, with 7 out of 158 resolved applications resulting in successful registration. Currently, 8 applications are pending review.