Blue Cross Blue Shield of Michigan – Trademark Portfolio
Entity Type: 03
Blue Cross Blue Shield of Michigan holds 12 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 36 (Insurance & Financial) — 7 filings in this category. The portfolio also extends into Class 44 (Medical Services) across 4 Nice Classification classes. Currently, 1 trademark is registered. Notable registered marks include CONFIDENCE COMES WITH EVERY CARD. The owner is based in Detroit, MI.
600 Lafayette East
Detroit, MI 48226
Showing of trademarks Trademarks
Trademark Classifications
Blue Cross Blue Shield of Michigan's trademark portfolio spans 4 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Insurance; financial affairs; monetary affairs; real estate affairs
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Scientific and technological services; industrial analysis and research services
Education; providing of training; entertainment; sporting and cultural activities
Frequently Asked Questions
How many trademarks does Blue Cross Blue Shield of Michigan have?
Blue Cross Blue Shield of Michigan has 12 U.S. trademarks filed with the USPTO. Of these, 1 registered, 11 cancelled.
What trademark classes does Blue Cross Blue Shield of Michigan file in?
Blue Cross Blue Shield of Michigan files trademarks across 4 Nice Classification classes. The most active classes are Class 36 (Insurance & Financial), Class 44 (Medical Services), Class 42 (Computer & Scientific), Class 41 (Education & Entertainment). Class 36 covers insurance; financial affairs; monetary affairs; real estate affairs.
What are Blue Cross Blue Shield of Michigan's most well-known trademarks?
Blue Cross Blue Shield of Michigan's registered trademark portfolio includes well-known marks such as CONFIDENCE COMES WITH EVERY CARD. These are among 1 currently registered trademark in the portfolio.
What is Blue Cross Blue Shield of Michigan's trademark registration success rate?
Blue Cross Blue Shield of Michigan has a 8% trademark registration rate, with 1 out of 12 resolved applications resulting in successful registration. Currently, 0 applications are pending review.