BENJAMIN MOORE & CO. – Trademark Portfolio

Entity Type: 03

BENJAMIN MOORE & CO. holds 191 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 2 (Paints) — 150 filings in this category. The portfolio also extends into Class 16 (Paper Goods) across 10 Nice Classification classes. Currently, 31 trademarks are registered. Notable registered marks include M, BEN, HUE, AURA, and REGAL. The owner is based in NEW YORK, NY.

NO. 244 WATER STREET

NEW YORK, NY

191 Total Trademarks

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Trademark Classifications

BENJAMIN MOORE & CO.'s trademark portfolio spans 10 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

2
Paints (150 filings)

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

16
Paper Goods (17 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

9
Computers & Electronics (10 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

17
Rubber Goods (5 filings)

Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica

41
Education & Entertainment (4 filings)

Education; providing of training; entertainment; sporting and cultural activities

19
Building Materials (4 filings)

Building materials (non-metallic); non-metallic rigid pipes for building

20
Furniture (4 filings)

Furniture, mirrors, picture frames; goods of wood, cork, reed, cane, wicker

42
Computer & Scientific (3 filings)

Scientific and technological services; industrial analysis and research services

35
Advertising & Business (2 filings)

Advertising; business management; business administration; office functions

25
Clothing (2 filings)

Clothing, footwear, headgear

Frequently Asked Questions

How many trademarks does BENJAMIN MOORE & CO. have?

BENJAMIN MOORE & CO. has 191 U.S. trademarks filed with the USPTO. Of these, 31 registered, 47 abandoned, 113 cancelled.

What trademark classes does BENJAMIN MOORE & CO. file in?

BENJAMIN MOORE & CO. files trademarks across 10 Nice Classification classes. The most active classes are Class 2 (Paints), Class 16 (Paper Goods), Class 9 (Computers & Electronics), Class 17 (Rubber Goods), Class 41 (Education & Entertainment). Class 2 covers paints, varnishes, lacquers; preservatives against rust and against deterioration of wood.

What are BENJAMIN MOORE & CO.'s most well-known trademarks?

BENJAMIN MOORE & CO.'s registered trademark portfolio includes well-known marks such as M, BEN, HUE, AURA, and REGAL. These are among 31 currently registered trademarks in the portfolio.

What is BENJAMIN MOORE & CO.'s trademark registration success rate?

BENJAMIN MOORE & CO. has a 16% trademark registration rate, with 31 out of 191 resolved applications resulting in successful registration. Currently, 0 applications are pending review.