ZINC Trademark
Serial Number: 76709371
Trademark Classes
Owner Contact Info
Trademark Details
Filing Date
October 12, 2011
Registration Date
Not Registered
First Use Anywhere
January 10, 2011
First Use in Commerce
January 10, 2011
Goods & Services
A Web-based advertising technology platform for enabling brand advertisers and ad agencies to buy available inventory of Web sites (publishers); to provide an aggregated display of publishers' inventory based on pricing, impression volume, and inventory-based parameters; to provide a comprehensive view of available inventory and allow brand advertisers to search for, analyze, and make informed buys of various types of inventory based on their media budget and targeting requirements; to enable publishers to set and control granular pricing, floor/reserve pricing, and exclusivity options related to inventory visibility; to enable Internet advertisers to buy advertising directly from Web sites; to enable Internet advertisers to analyze the type of inventory, geographies, pricing, budget (spend), and make a media plan