ZEFR
LIVE

Serial Number

90390850

Owner

ZEFR, INC.

Attorney

Scott Thorpe

First Use Date

Jan 1, 2022

Filing Date

Dec 17, 2020

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ZEFR Trademark

Serial Number: 90390850 • Registration: 6680863

ZEFR is a trademark filed by ZEFR, INC. on December 17, 2020. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

ZEFR, INC. (22 trademarks)

1621 ABBOT KINNEY BLVD.
VENICE, CA 90291

Entity Type: 03

Trademark Details

Filing Date

December 17, 2020

Registration Date

March 22, 2022

First Use Anywhere

January 1, 2022

First Use in Commerce

January 1, 2022

Published for Opposition

July 20, 2021

Goods & Services

Advertising services, namely, targeting advertising based on contextual data; Customer retention services, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer acquisition services, namely, marketing and advertising services for the acquisition of new customers; Advertising services, namely, determining brand suitability; Brand positioning services; Brand development and evaluation services in the field of online entertainment; Brand suitability targeting; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Advertising services, namely, content targeting; Advertising services, namely, video content targeting; Advertising services, namely, search content targeting; Advertising services, namely, content targeting for online media

Software as a service (SAAS) services featuring software for targeting advertising based on contextual data; Software as a service (SAAS) services featuring software for customer retention services; Software as a service (SAAS) services featuring software for customer acquisition services; Software as a service (SAAS) services featuring software for determining brand suitability; Design and implementation of software and technology solutions for the purpose of media authentication and tracking, and brand monitoring and protection, to protect against misappropriation, and to ensure the integrity of genuine media; Software as a service (SAAS) services featuring software for brand management; Software as a service (SAAS) services featuring software for content targeting; Software as a service (SAAS) services featuring software for multimedia publishing services

Filing History

REGISTERED-PRINCIPAL REGISTER
Mar 22, 2022 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 18, 2022 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 17, 2022 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 16, 2022 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 15, 2022 AITU
USE AMENDMENT FILED
Jan 28, 2022 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 28, 2022 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 14, 2021 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 20, 2021 NPUB
PUBLISHED FOR OPPOSITION
Jul 20, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 30, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 10, 2021 CNSA
EXAMINER'S AMENDMENT ENTERED
Jun 10, 2021 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jun 10, 2021 GNEN
EXAMINERS AMENDMENT E-MAILED
Jun 10, 2021 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jun 10, 2021 CNEA
ASSIGNED TO EXAMINER
Jun 10, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 27, 2021 NWOS
NEW APPLICATION ENTERED
Dec 21, 2020 NWAP