YOU’VE BEEN DOING IT BACKWARDS Trademark

Serial Number: 99390213

YOU’VE BEEN DOING IT BACKWARDS is a trademark filed by ORAVIVE LLC on September 12, 2025. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 21 (Housewares). The application is currently pending registration.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Class 5 - Pharmaceuticals

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

Class 21 - Housewares

Household or kitchen utensils and containers; combs and sponges; brushes

Owner Contact Info

ORAVIVE LLC (10 trademarks)

1330 Post Oak Boulevard, Suite 1250
Houston, TX 77056

Entity Type: 16

Legal Representation

Attorney of Record

Adam K Sacharoff

4,137 trademarks filed View all →

Correspondence Address

Adam K Sacharoff Much Shelist, PC

191 N Wacker Drive, Suite 1800

Chicago, IL 60606

United States

Trademark Details

Filing Date

September 12, 2025

Registration Date

Not Registered

Published for Opposition

March 3, 2026

Goods & Services

Dental floss; Dental floss picks; Floss for dental purposes

Medicated anti-cavity mouth rinses; Medicated mouth wash; Medicated dental rinses; Medicated toothpaste; Medicated anti-cavity mouthwashes; Medicated anti-cavity dental rinses; Medicated mouth care preparations; Medicated brush-on oral care gels; Medicated dental floss

Non-medicated mouth rinse; Non-medicated anti-cavity mouth rinses; Non-medicated mouth washes; Non-medicated dental rinse; Dental rinses for non-medical purposes; Teeth whitening namely, non-medicated gels, foams, pastes, creams, strips, and polishes; Breath freshening sprays; Breath freshening liquid; Toothpastes; Swallowable toothpaste