YBHQ Trademark

Fan club services; Fan club administration services; Development of marketing strategies and concepts, namely, audience development, brand awareness, online community building and digital word of mouth communications in connection with recording artists and musical bands; Providing business and marketing analytics, commercial data tracking, and audience acquisition analysis regarding fan engagement, link clicks, merchandise sales, and subscription conversions for musical artists; Administration of fan club subscription programs, fan loyalty programs, priority ticket presales, VIP soundcheck access, artist meet-and-greets, and exclusive access to brand partner events for commercial or promotional purposes; Promotional services, namely, promoting the goods and services of others through sponsorships, brand partnerships, influencer marketing, and endorsements by a musical artist; Organizing and conducting special events, pop-up activations, fan contests, sweepstakes, pre-save music campaigns, digital release drops, and merchandise giveaways for commercial or promotional purposes; Promoting public awareness of social, mental health, and youth culture initiatives in connection with a recording artist; Retail store services, online retail store services, and pop-up retail store services featuring sound recordings, pre-recorded vinyl records, compact discs, audio cassettes, downloadable music files, clothing, t-shirts, graphic t-shirts, long-sleeved t-shirts, sweatshirts, hoodies, hooded sweatshirts, sweaters, knitwear, jackets, headwear, hats, caps, beanies, socks, bandanas, printed books, zines, newsletters, tour books, posters, stickers, decals, photo cards, stationery, notebooks, jewelry, enamel pins, patches, key chains, lanyards, guitar picks, tote bags, drinkware, playing cards, box sets, fan club merchandise, and promotional artist merchandise; Promoting live music concerts, musical tours, music festivals, and entertainment events for others; Promoting the goods and services of others via social media and an online digital hub featuring integrated links to third-party merchandise stores, ticket platforms, and digital music streaming services.