Y YUMIANALYTICS Trademark

Data collection apparatus, namely, downloadable software for conducting market research that includes survey data and media intelligence in the nature of advertising expenditure, channel viewing data, and audience measurement data; Downloadable software for data visualization and analysis of market research, media intelligence and audience measurement data; Downloadable software for the analysis of business data; Electronic databases in the fields of market research, media research, advertising research, business research, consumer purchase and behaviour research, media audience measurement, media ratings, and business and brand consulting, all in downloadable form or recorded on computer media; Downloadable computer software for creating searchable databases of information and data; Downloadable computer software for use in market studies and opinion polling; Data processing equipment

Computer services for the analysis of data, namely, market research data obtained from surveys, media intelligence data in the nature of advertising expenditures and channel viewing data, and audience measurement data; Computer services, namely, providing temporary use of online non- downloadable computer software for use in market research, advertising, and business research, namely, software that enables users to collect, analyze, and previsualize data for research; Design and development of data processing programs; Design and development of computer software for evaluation and calculation of data; Design of methodologies for the compilation, analysis and reporting of polls, studies and surveys; Programming of software for importing and managing data; Programming of software for market research purposes; Design and development of computer database software; Providing temporary use of online non-downloadable software for collecting, analyzing and previsualizing market research, media intelligence and audience measurement data for research; Providing temporary use of on-line non-downloadable software for the transmission of data; Software as a service (SaaS) services featuring software for collecting, analyzing and previsualizing market research, media intelligence and audience data for research; Platform as a service (PaaS) services featuring software platforms for collecting, analyzing and previsualizing market research, media intelligence and audience measurement data for research; Software as a service (SaaS) services featuring software for management of data in relation to market research investigations, media research, business research, research relating to consumer purchase behavior, media audience measurement, media ratings and business and brand consultancy; Providing temporary use of on-line non-downloadable software for the management of information in the field of market research investigations, media research, business research, retail marketing and sales information, research relating to consumer purchase behavior, media audience measurement, media ratings and business and brand consultancy; Design and development of audio-visual content databases.