TrademarkDir
XDURANCE
LIVE

Serial Number

85153181

Owner

PEPSICO, INC.

Attorney

Kristen McCallion

First Use Date

Jan 1, 2012

Filing Date

Oct 14, 2010

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XDURANCE Trademark

Serial Number: 85153181 • Registration: 4206610

XDURANCE is a trademark filed by PEPSICO, INC. on October 14, 2010. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

PEPSICO, INC. (2,908 trademarks)

PURCHASE, NY 10577

Entity Type: 03

ROCKSTAR, INC. (42 trademarks)

P.O. BOX 27740
LAS VEGAS, NV 89126

Entity Type: 03

Weiner, Russell G. (60 trademarks)

P.O. Box 27740
Las Vegas, NV 89126

Entity Type: 01

CELSIUS BRANDS LLC (30 trademarks)

2381 NW EXECUTIVE CENTER DR.
BOCA RATON, FL 33431

Entity Type: 16

ROCKSTAR ENERGY LLC (36 trademarks)

2381 NW EXECUTIVE CENTER DR.
BOCA RATON, FL 33431

Entity Type: 16

Trademark Details

Filing Date

October 14, 2010

Registration Date

September 11, 2012

First Use Anywhere

January 1, 2012

First Use in Commerce

January 1, 2012

Published for Opposition

March 22, 2011

Goods & Services

Energy drinks

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 2, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 2, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 2, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 2, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 2, 2025 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 1, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 24, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 11, 2022 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 11, 2022 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 11, 2022 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 27, 2022 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 27, 2022 APRE
TEAS SECTION 8 & 9 RECEIVED
Dec 31, 2021 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 11, 2021 REM2
REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Jun 19, 2020 CORV
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 27, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 27, 2020 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 27, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 27, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 27, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 27, 2020 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 13, 2020 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 15, 2018 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 15, 2018 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 15, 2018 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 6, 2018 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 6, 2018 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2018 TCCA
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sep 11, 2017 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 9, 2013 ASGN
REGISTERED-PRINCIPAL REGISTER
Sep 11, 2012 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 8, 2012 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Aug 7, 2012 REGV
ASSIGNED TO LIE
Aug 7, 2012 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 24, 2012 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jun 28, 2012 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 20, 2012 AITU
USE AMENDMENT FILED
May 23, 2012 IUAF
TEAS STATEMENT OF USE RECEIVED
May 23, 2012 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 22, 2012 EXRA
SOU EXTENSION 2 GRANTED
May 17, 2012 EX2G
SOU EXTENSION 2 FILED
May 17, 2012 EXT2
SOU TEAS EXTENSION RECEIVED
May 17, 2012 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 16, 2011 EXRA
SOU EXTENSION 1 GRANTED
Nov 14, 2011 EX1G
SOU EXTENSION 1 FILED
Nov 14, 2011 EXT1
SOU TEAS EXTENSION RECEIVED
Nov 14, 2011 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 17, 2011 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 22, 2011 NPUB
PUBLISHED FOR OPPOSITION
Mar 22, 2011 PUBO
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 25, 2011 CNSA
ASSIGNED TO EXAMINER
Jan 24, 2011 DOCK
NOTICE OF PSEUDO MARK MAILED
Oct 21, 2010 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 20, 2010 NWOS
NEW APPLICATION ENTERED
Oct 18, 2010 NWAP

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Serial #98873714