TrademarkDir
WISE LOAN
LIVE

Serial Number

98323458

Owner

Essential Lending, Inc.

Attorney

William L. King III

First Use Date

Apr 17, 2025

Filing Date

Dec 20, 2023

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WISE LOAN Trademark

Serial Number: 98323458 • Registration: 7970080

WISE LOAN is a trademark filed by Essential Lending, Inc. on December 20, 2023. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Essential Lending, Inc. (5 trademarks)

3500 Hulen Street, Suite 201
Forth Worth, TX 76107

Entity Type: 03

Trademark Details

Filing Date

December 20, 2023

Registration Date

September 30, 2025

First Use Anywhere

April 17, 2025

First Use in Commerce

April 17, 2025

Published for Opposition

December 10, 2024

Goods & Services

Matching borrowers with potential financial advancers in the field of consumer and mortgage monetary advancement, namely, consumer and mortgage lending

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 30, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 30, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 9, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 9, 2025 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Sep 5, 2025 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sep 5, 2025 AITU
USE AMENDMENT FILED
Apr 17, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 17, 2025 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 4, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 10, 2024 NPUB
PUBLISHED FOR OPPOSITION
Dec 10, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 4, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 15, 2024 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 28, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 28, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 28, 2024 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul 26, 2024 GNRN
NON-FINAL ACTION E-MAILED
Jul 26, 2024 GNRT
NON-FINAL ACTION WRITTEN
Jul 26, 2024 CNRT
ASSIGNED TO EXAMINER
Jul 18, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 29, 2024 NWOS
NEW APPLICATION ENTERED
Dec 20, 2023 NWAP

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