TrademarkDir
WHY THE HECK NOT
LIVE

Serial Number

99564705

Owner

LoloCo LLC

Attorney

Darren Heitner

Filing Date

Dec 24, 2025

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WHY THE HECK NOT Trademark

Serial Number: 99564705

WHY THE HECK NOT is a trademark filed by LoloCo LLC on December 24, 2025. The trademark is classified under Class 25 (Clothing). The application is currently pending registration.

Owner Contact Info

LoloCo LLC

10144 Winding Ridge Road
St. Louis, MO 63124

Entity Type: 16

Trademark Details

Filing Date

December 24, 2025

Registration Date

Not Registered

Published for Opposition

June 2, 2026

Goods & Services

Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 2, 2026 NPUB
PUBLISHED FOR OPPOSITION
Jun 2, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 27, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 4, 2026 CNSA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 4, 2026 GNRN
NON-FINAL ACTION E-MAILED
May 4, 2026 GNRT
NON-FINAL ACTION WRITTEN
May 4, 2026 CNRT
ASSIGNED TO EXAMINER
Apr 27, 2026 DOCK
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 3, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 3, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 3, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 3, 2026 REAP
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 24, 2025 NWOS
NEW APPLICATION ENTERED
Dec 24, 2025 NWAP
APPLICATION FILING RECEIPT MAILED
Dec 24, 2025 MAFR

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