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Serial Number

73534992

Owner

CONOPCO, INC.

Attorney

Steven Rosenthal

First Use Date

Feb 18, 1943

Filing Date

Apr 26, 1985

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WHITE SHOULDERS Trademark

Serial Number: 73534992 • Registration: 1366234

WHITE SHOULDERS is a trademark filed by CONOPCO, INC. on April 26, 1985. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

CONOPCO, INC. (2,722 trademarks)

700 Sylvan Avenue
Englewood Cliffs, NJ 07632

Entity Type: 03

FD Management, Inc. (146 trademarks)

200 First Stamford Place
Stamford, CT 06902

Entity Type: 03

BrandCo White Shoulders 2020 LLC (2 trademarks)

55 Water Street
New York, NY 10041

Entity Type: 16

EVYAN PERFUMES, INC.

NEW YORK, NY 10016

Entity Type: 03

Legal Representation

Attorney of Record

Steven Rosenthal

873 trademarks filed View all →

Correspondence Address

Steven Rosenthal Revlon

55 Water Street, 43rd Floor

New York, NY 10041

United States

Trademark Details

Filing Date

April 26, 1985

Registration Date

October 22, 1985

First Use Anywhere

February 18, 1943

First Use in Commerce

February 18, 1943

Published for Opposition

August 13, 1985

Goods & Services

PERFUMES, COLOGNES [ , TOILET WATER, BATH AND HAND SOAPS, BODY LOTION, BATH OILS, BODY POWDER, BODY MOISTURIZING CREAM AND DEODORANTS ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 16, 2026 NA89

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Jan 16, 2026 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 16, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 13, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Oct 8, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 22, 2024 REM2

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 10, 2023 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 13, 2020 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 19, 2016 ASCK

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 27, 2016 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 27, 2016 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 23, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 23, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 23, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 19, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Nov 5, 2015 E89R

CASE FILE IN TICRS

May 29, 2008 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 17, 2005 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 17, 2005 89AG

ASSIGNED TO PARALEGAL

Nov 17, 2005 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 17, 2005 89AF

TEAS SECTION 8 & 9 RECEIVED

Oct 17, 2005 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 25, 1991 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jul 31, 1991 815F

REGISTERED-PRINCIPAL REGISTER

Oct 22, 1985 R.PR

PUBLISHED FOR OPPOSITION

Aug 13, 1985 PUBO

NOTICE OF PUBLICATION

Jul 16, 1985 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 17, 1985 CNSA

ASSIGNED TO EXAMINER

Jun 17, 1985 DOCK

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